Marketing has become much easier with the appearance of social media. Indeed, around 58% of businesses who have been employing social media to promote their products and services claim that they have significantly increased their sales. However, social media can be a useful marketing tool only if you know how to use it properly. So, the question is: Do you know how to generate leads with social media? Do social media help you to boost the number of your clients and consequently sales? No matter what the answers to these questions are, this article will be beneficial to you and your business.
Most businesses use Facebook, Twitter, and LinkedIn to attract attention of their potential clients. However, it does not necessarily mean that you can overlook other channels such as SlideShare, Instagram, Google+, and Pinterest. Maybe exactly these media will generate more leads. It all depends on the kind of products/services you offer and your target audience. Well, yes, it is all about your audience: you have to conduct an extensive research to find out which social media your potential clients prefer and then focus on promotion exactly through the preferred channels.
It is not a secret that people will not share useless content. All the content you post should be of high quality – it must make people want to read and share it with other; that is why you should focus on topics of your target audience’s interest. If you really aim at generating leads with social media, you must post the information that will be valuable for your potential clients in the first place and not only for your business.
Regularly posting high quality content is, unfortunately, not enough. You also have to employ other strategies to drive leads with social media, make people come back, and, ultimately, make them your loyal customers. Here are some recommendations which will help to do it:
Thus, to generate leads with social media you need to provide the right information at the right time and to the right people. Social media is there to connect people on a personal level, so you have to use it for this purpose first of all. To become successful in driving leads with social media, you should communicate with your customers - listen to them and show that you are interested in them, and not just blindly push your way through.