Created: 23 Aug 2016 at 12:23 PM

How to write a sales letter

A sales letter is a very important tool in the hands of businesses that help them expand their customer bases. Since most people use email accounts for communication, companies often choose this channel to attract new clients. However, creating a powerful sales letter that would result in obtaining new clients isn't an easy thing. Regardless of the size of the company, managers struggle to draft the emails that would result in increased sales. So if you don't know how to develop an effective marketing letter then read the article below, and we are sure you will find some helpful tips to get started.

sales letter writing


6 Simple Rules for Writing Effective Marketing Letters


The rules below highlight some of the fundamental principles of effective email writing. Obviously, they don't cover all aspects of the entire endeavor, but still they should give you a good understanding of how to compose an appealing letter. Below you won't find information about a sales letter format or which words seem to be more effective in terms of impact on a reader but it provides enough valuable hints about to get started.


1. What the potential customer wants must come first. Every persuasive sales letter will focus on the benefits the prospect will have from using your services. It is not about your company. It is all about what you can do for your customers (target audience).


2. The letter should be personalized. In other words, if you want to know how to write a marketing letter that will land you new clients, you should find out as much as possible about those people you are trying to deal with. This way, you can develop personalized letters that are more likely to help you achieve your marketing goals.


3. Must have an attention grabber. If you can't grab the attention of your readers with a strong headline, you are likely to fail to be successful in your email marketing campaign. Knowing how to write sales letterd often equals to knowing how to write effective headlines. Take time to learn this skill, and it will pay off in the long run.


4. Don't be a robot. If your text sounds like it was written by a marketing robot, then it won't yield any good results. Be creative, use the tone appropriate for your target audience and make sure your letter isn't boring to read.


5. Make sure you don't get under the spam filter. It does no good to write and send your letters if they are never going to be read by anybody. If you use too many of the selling words,  they serve as signals for the filter-robots that you are a spammer, in which case your letters are  unlikely be read at all. You can easily find the information online about what words and phrases you should avoid in order to get past the filters.


6. Make sure your grammar and spelling are perfect. This hint is kind of obvious but the fact that so many marketing letters contain errors made us put this rule onto the list.



There are a lot of people who want to know how to write sales letters that will bring more customers to the company. Just a few of them, however, are willing to go all the way and work hard in order to produce an effective letter. It is much easier to draft a few paragraphs and send them to a bunch of people in hopes it would somehow help the company. Nevertheless, it takes much more than 10 minutes to compose a sales letter that will actually be read by the target audience. Now that you know how to write a marketing letter, we hope that it will help you succeed in your sales campaigns.

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