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Joana Fernandes Resume

Joana Fernandes

Mobile: 07856120708

Address: Peckham High Street, SE15 5EB, London, UK



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Nationality: Portuguese and Angolan | DOB: 6th May, 1982




This is me


I’m passionate about communication, mostly words. I’ve been a journalist, translator, marketing and communications officer, plain language consultant, press officer, web content manager, content coordinator, lead content specialist, content quality specialist, and interpreter – nowadays, as a content and communications specialist, I believe I am all of that in the right amounts. One thing remains as a whole: I’m goal and detail-oriented, and I’m eager to contribute to the growth of good ideas.

I’m a music lover. I also love singing, animals, Africa, travelling, and languages. Probably in that order.



Work experience


Content and communications consultant | proofreading, editing, localizing, translating, transcreating, writing, SEO

From June 2015| London, UK


Working in freelance content and language-related projects, either from home or in temporary in-house assignments.



·   Part of a linguist team in Forward3D / Locaria (August 2016) – ongoing Portuguese language tasks in specific projects for HotelsCombined, the hotel metasearch engine

·   SEO/PPC localization for Forward3D / Locaria (August 2016) – reviewing and localizing keywords and ad copies for an SEO/PPC project for ASOS, the online fashion brand

·   SEO/PPC research project for Forward3D / Locaria (July 2016) – reviewing and localizing keywords and ad copies for an SEO/PPC project for an important global sports brand

·   Interpreting and translation services for DA Languages (ongoing since May 2016) – helping Portuguese-speaking people attend NHS and welfare appointments, by providing urgent telephone interpreting in English and Portuguese

·   Localization editing for Quill Content (June and September 2015) – ensuring brand and tone of voice of an important airport company, by editing localized copy from Brazilian Portuguese to European Portuguese within a special internal project.


Content quality specialist | Expedia | online travel company

From May 2014 to February 2016 | London, UK



·   Increased the real impact of live site auditing on content quality, by auditing live sites from the traveler’s perspective (based on internal UX studies)

·   Helped communicate more effectively with other teams and to create a “one team” environment (analyzing trends, and identifying opportunities for training and process improvement)

·   Implemented test & learn initiatives to assess the quality of onboarding hotel content, by managing the auditing process of content editing for onboarding hotels and identifying impact on live sites

·   Developed in-depth knowledge of the quality assurance life cycle and process

·   Performed root cause analysis and continuous improvement tasks, whilst keeping abreast of process and technical issues

·   Moderated and managed EMEA and global (AMER +APAC) content quality calibration sessions

·   Advocated for and helped improve the content experience of all Expedia stakeholders, thus increasing customer conversion.


Lead content specialist | Expedia | online travel company

From August 2013 to May 2014 | London, UK



·  Developed and implemented a tailored audit program for a hotel migration project, by 1) auditing live site quality and the performance of content editors against defined standards and objectives; 2) making coaching recommendations and helping in calibration sessions (internally and with vendors); and 3) providing support for continuous improvement by analyzing performance and quality trends

·   Successfully measured and reported on the quality of over 40,000 hotels, representing ~90% of estimated revenue potential

·   Updated and created content quality processes, solutions and documentation to increase efficiency, content score and live site quality.

Content coordinator | Expedia | online travel company

From July 2012 to August 2013 | London, UK



·   Helped increase Expedia’s customer conversion rates in 50% (estimate), by working within a special team to improve content accuracy, reviewing and updating hotel contents in English and Portuguese for Expedia, and Venere

·   Helped improve Expedia’s Google ranking and reinforced Portuguese as one of Expedia’s localized languages

·   Built solid content and business insights by reporting to Content Management and liaising with Localization, Media and Geography teams.


Web content manager | Torke | international guerrilla and digital marketing agency

From February 2012 to July 2012 | Lisbon, Portugal



·   Improved a campaign microsite created for Delta Q, the number 1 Portuguese coffee brand, increasing the microsite’s usability and its traffic in around 30%

·   Increased Delta Q’s Facebook page fans (from circa 28,000 to over 32,500 fans), by implementing the microsite’s concept in the existing Delta Q Facebook page, and daily managing both contents.


Communications and marketing freelancer

From December 2010 to February 2012 | Lisbon, Portugal



·   Delivered a press office project for Fundación MAPFRE, of the insurance MAPFRE Group, while consulting for Hei Communications to liaise with targeted media regarding the Foundation’s social responsibility projects

·   Helped launch and think the communication and marketing strategy of Bla Marketing, Show Me Lisbon, and MyTable, including Facebook management.


Plain language consultant | Português Claro | plain language communications

From March 2010 to December 2010 | Lisbon, Portugal



·   Produced, rewrote and reviewed, in Portuguese and in English, contents in plain language:

-           plain language summaries of the decree-laws drafted by the Portuguese Secretary of State for the Presidency of the Council of Ministers;

-           product brochures and web content for the Portuguese Social Security and Portuguese state agencies;

-           simplified insurance guides, documents and policies;

-           product brochures, user guides and customer complaint response letters for Portuguese regulatory authorities

·   Launched the “Plain” stamp to certify clients writing in plain language

·   Set up Clarity2010, the first conference on plain language in Portugal, which gathered over 90 worldwide plain language experts and almost 300 participants, and generated a revenue of 25,ooo euros

·   Supported general marketing and communications activities.


Marketing and business developer | Quid Software Engineering | management software

From November 2009 to March 2010 | London, UK



·   Supported all marketing, communications and business development activities for the UK subsidiary of Quidgest, such as preparing and submitting proposals for the EU and other public tenders (amounting to circa £100,000.00)

·   Helped start up a Portuguese company in the UK, namely by 1) managing promotional material and product presentations; 2) networking for product representation in the UK; and 3) reporting to the parent holding company.


Marketing and communications officer | Quidgest | management software

From February 2007 to November 2009 | Lisbon, Portugal



·   Managed a marketing and communications team of around 7 people, daily proving the importance of a solid marketing and communications department that successfully implemented in house all the marketing, communications, media, social media and business development activities of the holding company in Portugal:

-           managing and delivering all content creation for different kinds of media in Portuguese, English, French and Spanish (website, SEO, internal and external newsletter, half-yearly magazine, catalogue of products, product presentations and other promotional material, press releases, reports, etc.);

-           implementing and managing social networks;

-           preparing and submitting proposals for EU tenders and other international public tenders, and applications to prizes

-           setting up Q-Day, the first big annual Quidgest event, which gathered important Portuguese speakers in the fields of IT, software, management, marketing and business consultancy, as well as partners, journalists, sponsors and employees

-           launching over 14 global management products

-           organizing around 20 corporate and internal marketing events.


Freelance translator | CRISTBET | translation and subtitling company

From February 2006 to February 2007 | Lisbon, Portugal



·   Translated and subtitled movies, TV series for TV and DVD, and movies for film festivals (from English to European Portuguese).


Journalist | RTP | Portuguese state radio and television chain 

From August 2004 to June 2005 | Lisbon, Portugal



·   Learned the ins and outs of cultural radio journalism and edition, by 1) conducting outside and studio interviews for “Cartaz”, a cultural program broadcast in the Portuguese state radio; and 2) writing and delivering on-air cultural news for Antena 1’s general daily news.



Academic qualifications


Post-graduation course in Marketing Communications | ISLA Campus Lisboa – Laureate International Universities

From March to December 2008 | Lisbon, Portugal | 15/20


BA in Communications and Media Studies | School of Social and Political Sciences – Technical University of Lisbon (UTL)

From 2000 to 2004 | Lisbon, Portugal | 15/20



Other qualifications


·   Diploma in Photography (4-week online foundation course) | Shaw Academy | July 2016 | London, UK

·   “Writing to improve service” (1 day workshop) | soh | November 2015 | London, UK

·   “Improving service through tone of voice” (1 day workshop) | soh | October 2015 | London, UK

·   Spanish course “Curso A1.1” (60 hours) | Instituto Cervantes  | September 2011 | Lisbon, Portugal | Excelling (9/10)

·    “Communicating in Plain Language” course (12 hours) | Português Claro | July 2010 | Lisbon, Portugal

·   English to Portuguese translation course | British Council | 2005 to 2006 | Lisbon, Portugal

·   Certificate of Proficiency in English (CPE) | British Council (as a self-proposed candidate) | 2004 | Lisbon, Portugal | B

·   Journalism workshop – TV (120 hours) + Press (120 hours) | CENJOR – Professional Training Center for Journalists | September to November 2003 | Lisbon, Portugal

·   Certificate in Advanced English (CAE) | Cambridge School | 2001 to 2002 | Lisbon, Portugal | A

·   Diplôme d'Études en Langue Française (DELF), 3rd level | Cambridge School | 2001 to 2002 | Lisbon, Portugal | A





Portuguese – native | English – fluent (spoken/written) | French – intermediate (spoken/written) | Spanish – early intermediate (spoken/written)



IT / computer skills

English (UK)
English (US)

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ID: W1135 Joana Fernandes
Joana Fernandes
Total rank 116 pts
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Profile summary

Completed orders0
Avg. revisions/order0.00
Repeat clients0%
Last Login 18 Aug 2016
Type Individual
Status Available Busy On vacation

Diplomas & awards

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Global region

Country: United Kingdom
City: London
State: London
Local Time:25 Oct 2016 at 02:26 AM
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