How to make a good press release

Created: July 22nd, 2016 (11:46)
How to make a good press release

Both companies and popular individuals need to learn how to interact with mass media. A press release is one of the products of effective cooperation between media and organizations. You probably often heard this word in the news or even in the movies. Today we will provide some insightful tips on how to write a good press release. Even if you don’t think you need to know about it today, most likely this knowledge will be helpful in the near future. Nowadays a very quick and easy way to get free publicity is something business executives are after. And if you know what writing an effective press release is all about, you can be a good asset for a lot of organizations and firms people dream to work for.

Writing a Press Release: What Should You Know?

A well-written press release will likely result in published articles about your organization as well as the products or services that it offers. It may subsequently drive new prospects to contact your company and buy your goods. So this is quite cost-effective way to gain new clients and improve one’s business standings. But in order to achieve such an outcome, one needs to know a proper format of a press release, recommended length of the text as well as many other things.

Before you ever sit to write one, you should first learn what types of press releases are there:

  • News (this one is used when a company needs to spread information about them winning a contest or some kind of award. Its main goal is to say something general about the business/company)

  • Launch (this type of press releases are aimed at generating the buzz around the launch of specific event, program or initiative of the company)

  • Product (a product press release is meant to advertise the product while listing its specification. If you are launching a new product, this type of release is for you. It will probably look very similar to the previous kind of press release)

  • Staff Announcement (staff changes, especially in the management of the company, is a good reason to have a media press release written)

  • Expert Positioning (these press releases offer valuable information presented usually in the form of reports, statistics or specific results)

  • Event (if you are holding an event and you need everybody to know about it, then the release is a great tool to achieve just that)

Regardless of the press release type you are about to write, it shouldn’t be more than one page. Sometimes you can have two pages (in rare cases). So the information presented there should be brief and concise. The temptation is always to be very detailed when describing the accomplishments of the company but you have to remember that this should be a valuable marketing content as well, not just a description of how good you are.

5 Rules for Writing a Good Press Release

  1. Make your headline shine. You know well enough that you won’t read an article with a boring headline. Neither would your prospective customer read your press release if it sounds too boring from the very beginning. Your headline should have your top line message, be brief and interesting at the same time.

  2. Have a worthy story to tell. If you want your website press release (or any other type of press release) to be published and the message communicated, you have to convince professional reporters that your story is newsworthy. That will be hard to achieve if you don’t really have a worthy story to tell.

  3. Provide good quotes. Make sure you quote key figures in the company in your release – it should underline the importance of the entire thing. The quote should in a way shape your narrative emphasizing the importance of your announcement to be made. Choose one or two important people and focus on what they had to say from their perspective.

  4. “Who?” and “What?” should be obvious. Highly marketable content is always clear for understanding. Your press release therefore, should clearly describe what your company does and why the announcement is important (what difference does it make?). It is better to ask someone your trust to review your press release and say if everything is crystal clear about “Who?” and “What?”

  5. Contact outlets personally. Sending a release may not be enough to convince a reporter to publish it. A personal contact may be the factor that can help you spread the word out.

Having Trouble Writing a Press Release?

The aforementioned press release guidelines should help you get the basics of the entire thing. It should be tremendously helpful especially for those who are involved in contacting mass media representatives directly. However, it may well be that you still have a hard time writing a good press release. Even after you read all of the tips for writing a press release, you feel like you can’t produce what you need? This is quite possible as this is no easy thing to do. In this case we would be happy to offer press release writing service that should rid you of such headache. Our experienced PR specialists will deliver the content that you need at a reasonable price and within a specified deadline. If you seek press release help, don’t hesitate to order our services from professional writers. We do know how to create valuable marketable content.


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