Posting to social platforms is one of the best approaches to amplifying your brand and the great content you create. Nonetheless, posting content to the social media at any time is simply not enough. Posting at specific times are far better much than others are. Even though it may be challenging to decipher or figure out perfect time for posting, numerous studies available exemplifies what times works finest for most businesses regarding posting on social media. Currently, a team of professionals at the CoSchedule compiled twenty study findings to come up with guiding tactics regarding the best times for posting on major social platforms. The team examined their discoveries and developed infographic that outlines the finest times as well as weekdays to post on the major five social media platforms.
Poor timing can do away with your business and network. Therefore, it would be foolish not to acknowledge the helpfulness of your social media posts by failing to pay attention to freely available research, which tells you exactly when it is prime time to post on Twitter, Facebook, LinkedIn, and other platforms. Studies recommend that it is best to base your posts off Eastern or Central if you are operating in two or more time zones. The reason behind this is that a wider potential audience can be easily reached as over 80% of the American people live equally in the two time zones.
Choosing suitable times is no guarantee that your posts will go viral, but posting at relevant times can get you maximum probable viewership. Therefore, with that in mind, how can you work out the best times to post? A simple answer to that question is that it heavily relies on your audience. This article will give you insights of a very current research and special tips for identifying the ideal posting times for Facebook, Twitter, Google+, Instagram, Pinterest, and LinkedIn. Just before we analyze the best times for posting on major social media platforms, it is also worthy to examine the best time zones. Approximately 50% of the American population lives in the Eastern Time Zone, however, the population rises to 80% when we combine both Central and Eastern Time Zones.
Theoretically, the Central and Eastern Time zones are the best time for targeting an American audience to reach maximum people thru social media sharing. For those having audiences beyond the US, this demographic study alongside with the Google Analytics can help you tell where your audience is, providing you the prospect to target their time zones appropriately.
- The Best Time To Post On Facebook
Facebook is the hardest nut to crack when it comes to prime posting time as a result of intricate nature associated with algorithmic timeline. Conventionally, posting late in the morning on Wednesdays and Tuesdays has had the maximum organic success rate. However, the efficacy of posting within those timelines seems to have declined in recent times, possibly due to overload as everybody targets at the same time.
Current research from social firms such as CoSchedule, Hootsuite, QuickSprout, Buffer, HubSpot among others have altogether put forward different ideal times for optimizing Facebook’ organic success. According to Buffer, the rates of engagement are 18% higher on Fridays and Thursdays. The prime time of posting on Facebook has been a hot debate with Stats fluctuating from 1 p.m. to acquire the maximum shares to 3 p.m. to obtain more clicks, and generally any time before dinner. Nevertheless, the major similarity when it comes to days seems to be late in the week, particularly Friday and Thursday. Regarding the best posting time, the sweet spot is between 1pm to 3pm. Weekend engagement is much higher with 32% than weekdays especially on Saturdays between 9am and 1pm where click-through levels intensifies.
- The Best Time To Tweet
Contrast to Facebook, the margin error while getting the most out of Twitter in terms of organic reach is small. The reason being it operates with a chronological timeframe; the overflow of new tweets that fills up the screen regularly washes a post that does not instantly gain traction with your audience away. According to Wiselytics research, the typical half-life of a tweet is simply twenty-four minutes. In reference to Facebook post, its average organic half-life is roughly ninety minutes.
Therefore, working in such a short framework of time to make your tweet-post reach the largest probable audience is very crucial. The research by Hubspot and Hootsuite recommends a 12pm to 3pm timeframe on weekdays as the best time for attracting more click-throughs and retweets. However, Kissmetrics and the Huffington Post suggest the evening times, 5pm to 6pm, for finest organic success. Besides, geography is a more significant determining factor for organic performance on Twitter as compared to Facebook, therefore organizations with nationwide or global audiences should adjust their posting times with focus to particular time zones and regions in mind.
- The Best Times To Post On Instagram
Instagram changed from an austerely chronological schedule to a highly algorithmic-centered system, which has a tendency of favoring content that are very popular (the posts with many likes and comments).
As this might imply that a post can be seen many hours later once it goes live, capturing that first audience to create that engagement is significant towards your organic achievement. According Elle & Co, the finest day for posting on Instagram is Monday. Since Instagram users are constantly active, posting throughout the day is okay. Nevertheless, there is insignificant dip in activities between 3p.m. to 4 p.m. Instagram is not a platform for posting dense or complex information for your viewers. Just keep it very simple. Getting to know your audience and their most probable time of being live on Instagram daily, is essential in getting the best results. What times do they break and surf online? What visually resonates with them? Engaging visually, having a positive tone, and making your content straightforward can make a prime impact on your viewers.
- The Best Time To Post On Google+
According to Quick Sprout, the most appropriate times to post on Google+ is during weekdays and not the weekends. Wednesday is perceived to have the best organic posts success compared to other workdays. Patel recommends late mornings to be generally good for engagement with the best times to post ranging from 9 a.m. to 11 a.m. Companies such as SurePayroll also supports the above conclusions. However, research by CoSchedule, which gives some new insights on Google+ posting times, reveals that you can attract more traffic by sharing at 8 a.m., 11 p.m., and 12–1 p.m.
- When Should You Post On LinkedIn?
Approximately 26% of American grown-ups use LinkedIn, mainly for professional commitments, during work hours and weekdays. Quick Sprout findings propose workweek, particularly Thursdays, Tuesdays, and Wednesdays to be the most appropriate days for posting on LinkedIn. However, Tuesdays are associated with most shares and click-throughs. According to research done by Patel, the prime time to post on LinkedIn is during working days as LinkedIn is a “professional” social platform. The apt times for posting are between 5-6 p.m. and 7–8 a.m. However, between 10 a.m. and 11 a.m. on Tuesdays may also be a good time. Forbes also recommends weekdays between 8 a.m. and 5 p.m. to be the finest times for posting due to professional nature of LinkedIn network. According to the company, weekdays return very great results.
- The Best Times To Pin On Pinterest
Elle & Co study findings show that the right time for pinning to Pinterest is between 8 p.m. and 11 p.m. Conversely pinning to Pinterest at 3 p.m. on Fridays and Saturday mornings can also be perfect times as well according to SurePayrol and Quick Sprout. The research by CoSchedule indicates that there is a high organic success in getting the most traffic when you pin to Pinterest between 1 p.m. and 3 p.m., 2 a.m., and 12 p.m.
In summary, in one way or another it may be difficult to work out an all-inclusive solution for optimum posting times across all the networks. What works for Twitter may not be applicable to either Instagram or Facebook. The most significant lesson to learn from this article is that your audience is diverse across your social networks. What resonates with a committed Twitter client cannot essentially translate to an off-the-cuff Instagram browser.
Building a unique audience network for each of your social media account is an indispensable part of your posting approach because it dynamically assesses your organic success in terms of engagement. It may be a bit challenging; however, putting more effort in scheduling for your posts can pay huge dividends for your business in terms of social media performance.