{"id":5501,"date":"2026-06-01T15:03:35","date_gmt":"2026-06-01T15:03:35","guid":{"rendered":"https:\/\/writology.com\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html"},"modified":"2026-06-01T15:03:35","modified_gmt":"2026-06-01T15:03:35","slug":"how-to-do-ab-testing-to-improve-your-user-experience-in-2017","status":"publish","type":"blog","link":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html","title":{"rendered":"\u5982\u4f55\u8fdb\u884c A\/B \u6d4b\u8bd5\u4ee5\u6539\u5584 2017 \u5e74\u7684\u7528\u6237\u4f53\u9a8c"},"content":{"rendered":"<h2>\u4ec0\u4e48\u662fA\/B\u6d4b\u8bd5<\/h2>\n<p>A\/B \u6d4b\u8bd5\uff08\u4e5f\u79f0\u4e3a\u62c6\u5206\u6d4b\u8bd5\uff09\u662f\u4e00\u79cd\u7edf\u8ba1\u6d4b\u8bd5\uff0c\u7528\u4e8e\u786e\u5b9a\u4e24\u4e2a\u53d8\u91cf\uff08A \u6216 B\uff09\u4e2d\u7684\u54ea\u4e00\u4e2a\u66f4\u6709\u6548\u3002 \u8be5\u65b9\u6cd5\u901a\u8fc7\u57fa\u4e8e\u8d2d\u4e70\u3001\u4e0b\u8f7d\u548c\u70b9\u51fb\u7b49\u5173\u952e\u53c2\u6570\u6bd4\u8f83\u7f51\u9875\u6216\u5e94\u7528\u7a0b\u5e8f\u7684\u4e24\u4e2a\u53d8\u4f53\u6765\u786e\u5b9a\u5728\u7ebf\u4e1a\u52a1\u7684\u6700\u4f73\u8425\u9500\u548c\u4fc3\u9500\u7b56\u7565\u3002 \u6839\u636e\u8f83\u7a84\u7684 A\/B \u6d4b\u8bd5\u5b9a\u4e49\uff0c\u4e86\u89e3\u54ea\u4e2a\u7f51\u7ad9\u7248\u672c\u7684\u6027\u80fd\u66f4\u597d\uff0c\u53ef\u4ee5\u6392\u9664\u60a8\u7684\u7f51\u7ad9\u4f18\u5316\u8fc7\u7a0b\u4e2d\u7684\u731c\u6d4b\u3002 \u6b64\u5916\uff0c\u8be5\u65b9\u6cd5\u63d0\u4f9b\u4e86\u51c6\u786e\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u6307\u793a\u54ea\u4e2a\u7248\u672c\u589e\u52a0\u4e86\u8f6c\u5316\u7387\u3002<\/p>\n<p>\u6240\u6709\u7f51\u7ad9\u90fd\u4e13\u6ce8\u4e8e\u8ba9\u8bbf\u95ee\u8005\u53c2\u4e0e\u6709\u62a5\u916c\u7684\u6d3b\u52a8\u3002 \u6bcf\u4e2a\u5546\u4e1a\u7f51\u7ad9\u90fd\u5e0c\u671b\u589e\u52a0\u9500\u91cf\u3002 \u4e3a\u6b64\uff0c\u6b64\u7c7b\u7f51\u7ad9\u9700\u8981\u8bbf\u95ee\u8005\u8d2d\u4e70\u4ed6\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u56e0\u6b64\u6709\u5fc5\u8981\u6d4b\u8bd5\u4f7f\u7528\u7684\u8425\u9500\u6a21\u5f0f\uff0c\u4f8b\u5982\u8d2d\u4e70\u6f0f\u6597\u3002 \u5a92\u4f53\u548c\u65b0\u95fb\u7f51\u7ad9\u5e0c\u671b\u5176\u8bfb\u8005\u6ce8\u518c\u6536\u8d39\u8ba2\u9605\u6216\u70b9\u51fb\u5e7f\u544a\u3002 SaaS \u5e94\u7528\u7a0b\u5e8f\u901a\u5e38\u4f1a\u4e3a\u5176\u4ea7\u54c1\u7684\u8bd5\u7528\u7248\u63d0\u4f9b\u6ce8\u518c\uff0c\u7136\u540e\u52aa\u529b\u8bf4\u670d\u7528\u6237\u8d2d\u4e70\u9ad8\u7ea7\u5e10\u6237\u3002 \u56e0\u6b64\uff0c\u6d4b\u8bd5\u53ef\u80fd\u5bf9\u7528\u6237\u884c\u4e3a\u4ea7\u751f\u5f71\u54cd\u7684\u7f51\u7ad9\u53d8\u4f53\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u5de8\u5927\u7684\u7ecf\u6d4e\u5229\u76ca\u3002 \u6b64\u5916\uff0cA\/B \u6d4b\u8bd5\u7684\u6301\u7eed\u8fc7\u7a0b\u4f7f\u60a8\u80fd\u591f\u5229\u7528\u6700\u65b0\u7684\u8d44\u6e90\u3001\u8ddf\u968f\u5f53\u524d\u8d8b\u52bf\u5e76\u66f4\u65b0\u60a8\u7684\u7f51\u7ad9\u548c\u5176\u4ed6\u5de5\u5177\u3002<\/p>\n<div class=\"clicktotweet\">\n<div class=\"text\"><a href=\"https:\/\/twitter.com\/share?via=FWritings&amp;related=FWritings&amp;url=https:\/\/writology.com\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html&amp;text=A\/B%20testing%20enables%20to%20utilize%20the%20latest%20resources,%20follow%20trends,%20and%20update%20your%20website\">A\/B \u6d4b\u8bd5\u80fd\u591f\u5229\u7528\u6700\u65b0\u8d44\u6e90\u3001\u5173\u6ce8\u8d8b\u52bf\u548c\u66f4\u65b0\u60a8\u7684\u7f51\u7ad9<\/a><\/div>\n<div class=\"button\"><a href=\"https:\/\/twitter.com\/share?via=FWritings&amp;related=FWritings&amp;url=https:\/\/writology.com\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html&amp;text=A\/B%20testing%20enables%20to%20utilize%20the%20latest%20resources,%20follow%20trends,%20and%20update%20your%20website\">\u70b9\u51fb\u63a8\u6587<\/a><\/div>\n<\/div>\n<p>\u5982\u679c\u7f51\u7ad9\u548c\u767b\u9646\u9875\u9762\u8fdb\u884c\u4e86\u76f8\u5e94\u4f18\u5316\uff0c\u4e25\u683c\u7684 A\/B \u6d4b\u8bd5\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6536\u5165\u589e\u52a0\u3002 \u8981\u6210\u529f\u83b7\u5f97\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u8bf7\u786e\u4fdd\u6839\u636e\u60a8\u4e4b\u524d\u5b9a\u4e49\u7684\u6307\u6807\u5206\u6790\u9875\u9762\u4e2d\u6700\u76f8\u5173\u7684\u5143\u7d20\u3002<\/p>\n<p>\u8fd9\u79cd\u6d4b\u8bd5\u65b9\u6cd5\u6709\u4e00\u4e2a\u9ad8\u7ea7\u7248\u672c\uff0c\u79f0\u4e3a\u591a\u53d8\u91cf\u6d4b\u8bd5\u3002 \u5b83\u4f7f\u7528\u4e00\u7ec4\u66f4\u5e7f\u6cdb\u7684\u6307\u6807\u6765\u6bd4\u8f83\u548c\u5206\u6790\u66f4\u591a\u7684\u53d8\u91cf\u3002 \u5c3d\u7ba1\u9075\u5faa A\/B \u6d4b\u8bd5\u7a0b\u5e8f\uff0c\u4f46\u591a\u53d8\u91cf\u6d4b\u8bd5\u4f1a\u8fd0\u884c\u5927\u91cf\u6d4b\u8bd5\uff0c\u8fd9\u4e9b\u6d4b\u8bd5\u4f1a\u4ea7\u751f\u66f4\u5177\u4f53\u7684\u7ed3\u679c\u548c\u8be6\u5c3d\u7684\u6570\u636e\u3002 \u67e5\u770b <a href=\"http:\/\/conversionsciences.com\/blog\/multivariate-testing\/\" target=\"_blank\" rel=\"nofollow noopener\">Brian Massey \u7684<\/a> \u6587\u7ae0\u4ee5\u4e86\u89e3\u6709\u5173\u6b64\u7c7b\u6d4b\u8bd5\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e2d\u7684 B \u6d4b\u8bd5<\/h2>\n<p>A\/B \u7535\u5b50\u90ae\u4ef6\u6d4b\u8bd5\u7528\u4e8e\u6bd4\u8f83\u4e24\u4e2a\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\uff0c\u5e76\u627e\u51fa\u54ea\u4e00\u79cd\u6548\u679c\u66f4\u597d\u3002 \u7531\u4e8e\u6210\u529f\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4f9d\u8d56\u4e8e\u6709\u6548\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u56e0\u6b64 A\/B \u6d4b\u8bd5\u6210\u4e3a\u8bbe\u8ba1\u667a\u80fd\u8425\u9500\u7b56\u7565\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002<\/p>\n<p>\u8981\u5bf9\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u60a8\u9700\u8981\u8bbe\u8ba1\u4e00\u4e2a\u6d3b\u52a8\u7684\u4e24\u4e2a\u7248\u672c\uff0c\u5e76\u5c06\u5b83\u4eec\u5e73\u5747\u5206\u914d\u7ed9\u60a8\u7684\u6536\u4ef6\u4eba\u3002 \u5efa\u8bae\u5c06\u8fd9\u4e9b\u7535\u5b50\u90ae\u4ef6\u53d8\u4f53\u53d1\u9001\u7ed9\u60a8\u7684\u5c11\u6570\u8ba2\u9605\u8005\uff0c\u4ee5\u4fbf\u5728\u6d4b\u8bd5\u8fc7\u7a0b\u4e2d\u8ba9\u76ee\u6807\u53d7\u4f17\u4e2d\u7684\u6700\u5c11\u4eba\u6570\u53c2\u4e0e\u8fdb\u6765\u3002<\/p>\n<p>\u53d8\u4f53 A \u53d1\u9001\u5230\u7b2c\u4e00\u4e2a\u6d4b\u8bd5\u7ec4\u540e\uff0c\u53d8\u4f53 B \u8fdb\u5165\u7b2c\u4e8c\u4e2a\u6d4b\u8bd5\u7ec4\u6536\u4ef6\u7bb1\u540e\uff0c\u60a8\u53ef\u4ee5\u5f00\u59cb\u8ba1\u7b97\u70b9\u51fb\u548c\u6253\u5f00\u3002 \u66f4\u591a\u6253\u5f00\u548c\u70b9\u51fb\u7684\u7248\u672c\u5c06\u662f\u60a8\u7684\u83b7\u80dc\u5e7f\u544a\u7cfb\u5217\u3002 \u73b0\u5728\u60a8\u53ef\u4ee5\u5c06\u6b64\u53d8\u4f53\u53d1\u9001\u7ed9\u5269\u4f59\u7684\u6536\u4ef6\u4eba\u3002<\/p>\n<p>\u6709\u591a\u79cdA\/B\u6d4b\u8bd5\u8f6f\u4ef6\u53ef\u4f9b\u4e13\u4e1a\u4eba\u58eb\u548c\u521d\u5b66\u8005\u4f7f\u7528\u3002 \u5927\u591a\u6570\u8425\u9500\u5de5\u5177\u90fd\u5305\u62ec A\/B \u6d4b\u8bd5\u9009\u9879\uff0c\u8fd9\u4f7f\u5f97\u7ec4\u7ec7\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u53d8\u5f97\u5bb9\u6613\u548c\u65b9\u4fbf\u3002 \u67e5\u770b <a href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2453354,00.asp\" target=\"_blank\" rel=\"nofollow noopener\">\u6700\u4f73\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u5217\u8868 2017<\/a> \u7684\u8f6f\u4ef6\uff0c\u4ee5\u627e\u5230\u6ee1\u8db3\u60a8\u76ee\u6807\u7684\u8f6f\u4ef6\u5305\u3002<\/p>\n<p>\u5982\u679c\u60a8\u662f A\/B \u6d4b\u8bd5\u7684\u65b0\u624b\uff0c\u660e\u667a\u7684\u505a\u6cd5\u662f\u91c7\u7528\u4e00\u4e9b\u5e38\u7528\u7684\u6d4b\u8bd5\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u8ba1\u5212\u7684\u505a\u6cd5\u3002 \u4ee5\u4e0b\u662f\u53ef\u4fe1\u8d56\u7684\u5b9e\u7528\u51c6\u5219\uff1a<\/p>\n<ul>\n<li>\u6bcf\u6b21\u6d4b\u8bd5\u4e00\u4e2a\u53d8\u91cf<\/li>\n<\/ul>\n<p>\u5982\u679c\u60a8\u4e00\u4e00\u6d4b\u8bd5\uff0c\u60a8\u5c06\u786e\u5b9a\u54ea\u4e2a\u53d8\u91cf\u6709\u6548\uff0c\u54ea\u4e2a\u5931\u8d25\u4e86\u3002 \u60a8\u7684\u6d4b\u8bd5\u5e94\u4e00\u6b21\u68c0\u67e5\u5355\u4e2a\u4fee\u6539\u5143\u7d20\u3002 \u5426\u5219\uff0c\u60a8\u5c06\u9762\u4e34\u8ff7\u5931\u7ed3\u679c\u7684\u98ce\u9669\uff0c\u56e0\u4e3a\u60a8\u5c06\u65e0\u6cd5\u786e\u5b9a\u54ea\u4e2a\u53d8\u91cf\u7684\u8868\u73b0\u66f4\u597d\u3002<\/p>\n<ul>\n<li>\u7edf\u8ba1\u5f88\u91cd\u8981<\/li>\n<\/ul>\n<p>\u5728\u51b3\u5b9a\u83b7\u80dc\u7248\u672c\u4e4b\u524d\uff0c\u8bf7\u8bb0\u4f4f\u6392\u9664\u53ef\u80fd\u7684\u9519\u8bef\u6216\u968f\u673a\u673a\u4f1a\u3002 \u53cd\u590d\u68c0\u67e5\u603b\u662f\u66f4\u597d\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u786e\u5b9a\u6d4b\u8bd5\u7ed3\u679c\u7684\u7edf\u8ba1\u663e\u7740\u6027\u3002<\/p>\n<ul>\n<li>\u6c38\u65e0\u6b62\u5883\u7684\u641c\u7d22\u65b0\u53d8\u91cf<\/li>\n<\/ul>\n<p>\u8986\u76d6\u4e86\u8981\u6d4b\u8bd5\u7684\u53d8\u91cf\u5217\u8868\u540e\uff0c\u60a8\u5e94\u8be5\u7ee7\u7eed\u5bfb\u627e\u66f4\u591a\u9009\u9879\u3002 \u8c03\u67e5\u5e76\u5c1d\u8bd5\u76f8\u540c\u53d8\u91cf\u7684\u65b0\u65b9\u9762\u3002 \u4f8b\u5982\uff0c\u5728\u6d4b\u8bd5\u7535\u5b50\u90ae\u4ef6\u4e3b\u9898\u884c\u65f6\uff0c\u60a8\u8fd8\u53ef\u4ee5\u68c0\u67e5\u4f7f\u7528\u8ba2\u9605\u8005\u59d3\u540d\u6216\u63d0\u53ca\u4fc3\u9500\u6d3b\u52a8\u5982\u4f55\u5f71\u54cd\u6d3b\u52a8\u3002 \u60a8\u53ef\u4ee5\u5728 <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/ab-test-email-marketing-campaigns\/\" target=\"_blank\" \u4e2d\u4e86\u89e3\u6709\u5173\u8981\u5305\u542b\u5728=\"\" a=\"\" b=\"\" \u7535\u5b50\u90ae\u4ef6\u4e2d\u7684\u5185\u5bb9\u7684\u66f4\u591a\u4fe1\u606f=\"\" rel=\"nofollow noopener\">\u6d3b\u52a8\u76d1\u89c6\u5668\u7684\u6587\u7ae0<\/a>\u3002<\/p>\n<h2>\u5982\u4f55\u8fdb\u884cB\u6d4b\u8bd5<\/h2>\n<p>\u6d4b\u8bd5\u4ec0\u4e48\u5b8c\u5168\u53d6\u51b3\u4e8e\u4f60\u3002 \u5728\u542f\u52a8 A\/B \u6d4b\u8bd5\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u5b9a\u4e49\u60a8\u7684\u76ee\u6807\u5e76\u786e\u5b9a\u9884\u671f\u7ed3\u679c\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u521b\u5efa\u5fc5\u8981\u7684\u53d8\u91cf\u5e76\u81ea\u5b9a\u4e49\u6d41\u7a0b\u3002 \u4e00\u65e6\u4f60\u786e\u5b9a\u4e86\u8981\u6d4b\u8bd5\u7684\u4e1c\u897f\uff0c\u4f60\u7684\u4e0b\u4e00\u6b65\u5e94\u8be5\u662f\u9009\u62e9\u4e00\u4e2a\u6d4b\u8bd5\u5de5\u5177\u3002 \u5927\u591a\u6570\u53ef\u7528\u7684 A\/B \u6d4b\u8bd5\u8f6f\u4ef6\u90fd\u6709\u7c7b\u4f3c\u7684\u6838\u5fc3\u6d4b\u8bd5\u8bbe\u7f6e\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u6839\u636e\u9700\u8981\u4ece\u4e00\u79cd\u5de5\u5177\u5207\u6362\u5230\u53e6\u4e00\u79cd\u5de5\u5177\u3002<\/p>\n<p>\u6839\u636e A \u6d4b\u8bd5\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u6709\u4e24\u79cd\u8bbe\u7f6e A\/B \u6d4b\u8bd5\u7684\u65b9\u6cd5\uff1a<\/p>\n<ol>\n<li>\u5728\u7f51\u9875\u52a0\u8f7d\u4e4b\u524d\u66ff\u6362\u53d8\u91cf<\/li>\n<\/ol>\n<p>\u6b64\u65b9\u6cd5\u4ec5\u7528\u4e8e\u6d4b\u8bd5\u9875\u9762\u4e0a\u7684\u4e00\u4e2a\u5143\u7d20\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u60a8\u60f3\u6d4b\u8bd5\u53f7\u53ec\u6027\u7528\u8bed\u6309\u94ae\uff0c\u60a8\u5e94\u8be5\u5728\u6d4b\u8bd5\u7a0b\u5e8f\u4e2d\u521b\u5efa\u5176\u7248\u672c\u3002 \u7136\u540e\uff0c\u5728\u8bbf\u95ee\u8005\u770b\u5230\u6ee1\u8f7d\u7684\u9875\u9762\u4e4b\u524d\uff0cA\/B \u5de5\u5177\u5c06\u968f\u610f\u66ff\u6362\u539f\u59cb\u6309\u94ae\u3002<\/p>\n<ol start=\"2\">\n<li>\u4f7f\u7528\u91cd\u5b9a\u5411\u5230\u5176\u4ed6\u9875\u9762<\/li>\n<\/ol>\n<p>\u5728\u6d4b\u8bd5\u6574\u4e2a\u7f51\u9875\u65f6\uff0c\u60a8\u9700\u8981\u521b\u5efa\u4e00\u4e2a\u66ff\u4ee3\u9875\u9762\u5e76\u5c06\u5176\u4e0a\u4f20\u5230\u60a8\u7684\u7f51\u7ad9\u3002 \u8bf4\uff0c\u4f60\u60f3\u6d4b\u8bd5\u4e00\u4e2a\u65b0\u7684\u8bbe\u8ba1\u3002 \u5982\u679c\u60a8\u7684\u539f\u59cb\u8bbe\u8ba1\u4f4d\u4e8e http:\/\/www.test.com\/design.html\uff0c\u5219\u5e94\u5c06\u65b0\u7684\u8bbe\u8ba1\u653e\u5728 http:\/\/www.test.com\/design1.html \u4e2d\uff0c\u4ee5\u4fbf\u5c06\u4e00\u90e8\u5206\u8bbf\u95ee\u8005\u91cd\u5b9a\u5411\u5230\u5177\u6709\u539f\u59cb\u8bbe\u8ba1\u7684\u9875\u9762\uff0c\u53e6\u4e00\u90e8\u5206\u53ef\u4ee5\u770b\u5230\u65b0\u7684\u3002 \u60a8\u7684\u6d4b\u8bd5\u5de5\u5177\u5c06\u4f7f\u5fc5\u8981\u7684\u91cd\u5b9a\u5411\u5230\u60a8\u7684\u5907\u7528 URL\u3002<\/p>\n<p>\u8bbe\u7f6e\u53d8\u4f53\u540e\uff0c\u60a8\u9700\u8981\u5efa\u7acb\u8f6c\u5316\u76ee\u6807\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u60a8\u9700\u8981\u6d4b\u8bd5\u54ea\u4e2a\u6ce8\u518c\u6309\u94ae\u6548\u679c\u66f4\u597d\uff0c\u60a8\u7684\u8f6c\u5316\u76ee\u6807\u5c06\u662f\u5728\u8bbf\u95ee\u8005\u6ce8\u518c\u540e\u5411\u8bbf\u95ee\u8005\u663e\u793a\u7684\u201c\u611f\u8c22\u60a8\u8ba2\u9605\u201d\u9875\u9762\u3002 A\/B \u7528\u6237\u6d4b\u8bd5\u7a0b\u5e8f\u6bcf\u6b21\u5411\u8bbf\u95ee\u8005\u663e\u793a\u6b64\u9875\u9762\u65f6\u90fd\u4f1a\u8bb0\u5f55\u8f6c\u6362\u4e8b\u4ef6\u3002 \u60a8\u53ef\u4ee5\u68c0\u67e5\u54ea\u4e2a\u6309\u94ae\u7684\u6027\u80fd\u66f4\u597d\uff0c\u5e76\u5728\u8db3\u591f\u6570\u91cf\u7684\u8bbf\u95ee\u8005\u548c\u8f6c\u5316\u540e\u5bfc\u81f4\u66f4\u591a\u7684\u6ce8\u518c\u3002<\/p>\n<p>\u8981\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5982\u4f55\u8fdb\u884c\u6b64\u7c7b\u6d4b\u8bd5\uff0c\u8bf7\u67e5\u770b\u4e00\u4e9b\u5b9e\u7528\u7684 <a href=\"http:\/\/www.designforfounders.com\/ab-testing-examples\/\" target=\"_blank\" rel=\"nofollow noopener\">A\/B \u6d4b\u8bd5 \u793a\u4f8b<\/a><\/p>\n<h2>A\/B \u6d4b\u8bd5\u5982\u4f55\u5de5\u4f5c<\/h2>\n<p>\u8981\u8fd0\u884c A\/B \u6d4b\u8bd5\uff0c\u60a8\u9700\u8981\u9009\u62e9\u4e00\u4e2a\u7f51\u9875\u5e76\u66f4\u6539\u5176\u67d0\u4e9b\u5143\u7d20\u4ee5\u521b\u5efa\u6b64\u9875\u9762\u7684\u53e6\u4e00\u4e2a\u7248\u672c\u3002 \u4fee\u6539\u53ef\u4ee5\u662f\u7b80\u5355\u7684\u66f4\u6539\u6309\u94ae\u6216\u6807\u9898\uff0c\u4e5f\u53ef\u4ee5\u50cf\u5b8c\u5168\u91cd\u65b0\u8bbe\u8ba1\u4e00\u6837\u590d\u6742\u3002 \u521b\u5efa\u6240\u9700\u7684\u53d8\u4f53\u540e\uff0c\u60a8\u9700\u8981\u5728\u7f51\u9875\u7684\u4e24\u4e2a\u7248\u672c\u4e4b\u95f4\u5e73\u5747\u5206\u914d\u6d41\u91cf\u2014\u2014\u63a7\u4ef6\uff08\u539f\u59cb\u9875\u9762\uff09\u548c\u53d8\u4f53\uff08\u4fee\u6539\u540e\u7684\u9875\u9762\uff09\u3002<\/p>\n<p>Analytics Dashboard \u6536\u96c6\u548c\u8861\u91cf\u8bbf\u95ee\u8005\u5bf9\u6bcf\u4e2a\u7248\u672c\u7684\u53c2\u4e0e\u5ea6\uff0c\u7edf\u8ba1\u5f15\u64ce\u5bf9\u5904\u7406\u7684\u6570\u636e\u8fdb\u884c\u6bd4\u8f83\u5206\u6790\u3002 \u7ed3\u679c\u51b3\u5b9a\u4e86\u4efb\u4f55\u6539\u53d8\u662f\u5426\u5f71\u54cd\u4e86\u8bbf\u5ba2\u884c\u4e3a\uff0c\u4ee5\u53ca\u5b83\u4ea7\u751f\u4e86\u4ec0\u4e48\u6837\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u60a8\u9700\u8981\u786e\u5b9a\u60a8\u7f51\u7ad9\u4e0a\u7684\u54ea\u4e2a\u5e7f\u544a\u6d77\u62a5\u6548\u679c\u66f4\u597d\u2014\u2014\u9ed1\u767d\u6216\u5f69\u8272\u3002 \u56e0\u6b64\uff0c\u60a8\u8bbe\u8ba1\u4e86\u4e24\u5f20\u4e0d\u540c\u7684\u6d77\u62a5\uff0c\u5e76\u5c06\u4e00\u5f20\u653e\u5728\u539f\u59cb\u7f51\u9875\uff08\u63a7\u4ef6\uff09\u4e0a\uff0c\u800c\u53e6\u4e00\u5f20\u5219\u8f6c\u5230\u53e6\u4e00\u4e2a\u9875\u9762\uff08\u53d8\u4f53\uff09\u3002 \u7136\u540e\u60a8\u5c06 100 \u540d\u8bbf\u95ee\u8005\u5f15\u5bfc\u81f3 A \u9875\uff08\u63a7\u4ef6\uff09\uff0c\u53e6\u5916 100 \u4eba\u53ef\u4ee5\u67e5\u770b B \u9875\uff08\u53d8\u4f53\uff09\u3002 \u5982\u679c\u60a8\u7684\u5e7f\u544a\u6d77\u62a5\u5728 A \u9875\u4e0a\u7684\u70b9\u51fb\u7387\u4e3a 35%\uff0c\u5728 B \u9875\u4e0a\u83b7\u5f97\u4e86 20% \u7684\u70b9\u51fb\u91cf\uff0c\u5219\u610f\u5473\u7740 A \u7684\u8868\u73b0\u4f18\u4e8e B\u3002\u73b0\u5728\u60a8\u53ef\u4ee5\u5207\u6362\u5230 LaAding \u9875\u9762 A B \u6d4b\u8bd5\u4ee5\u786e\u4fdd\u6240\u6709\u57fa\u7840\u90fd\u88ab\u8986\u76d6\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u5c06\u76f8\u540c\u7684\u6d4b\u8bd5\u6a21\u5f0f\u5e94\u7528\u4e8e\u60a8\u7f51\u7ad9\u4e0a\u7684\u4efb\u4f55\u5143\u7d20\uff1a\u6807\u9898\u3001\u53f7\u53ec\u6027\u7528\u8bed\u3001\u56fe\u50cf\u3001\u6309\u94ae\u7b49\u3002\u5f53 A\/B \u6d4b\u8bd5 Facebook \u5e7f\u544a\u65f6\uff0c\u60a8\u53ef\u80fd\u5e0c\u671b\u5728\u60a8\u7684\u7f51\u7ad9\u4e2d\u5305\u542b\u94fe\u63a5\u3001\u6587\u672c\u3001\u6807\u9898\u3001\u5174\u8da3\u3001\u5e74\u9f84\u3001\u6027\u522b\u3001\u4f4d\u7f6e\u548c\u5176\u4ed6\u76f8\u5173\u5bc6\u94a5 \u6307\u6807\u3002 \u7531\u4e8e\u5e7f\u544a\u6d4b\u8bd5\u6709\u65e0\u7a77\u65e0\u5c3d\u7684\u9009\u62e9\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u5b9e\u9a8c\u4fdd\u6301\u6709\u7528\u4e14\u4e00\u81f4\u3002<\/p>\n<p>\u5c3d\u7ba1\u662f\u63a8\u5e7f\u7b56\u7565\u7684\u7edf\u8ba1\u6280\u672f\uff0c\u4f46 A\/B \u6d4b\u8bd5\u7684\u6982\u5ff5\u548c\u7ed3\u679c\u5f88\u5bb9\u6613\u88ab\u975e\u7edf\u8ba1\u5b66\u5bb6\u7406\u89e3\u3002 \u4f46\u662f\uff0c\u5728\u8fd0\u884c\u6d4b\u8bd5\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u4e3a\u62bd\u6837\u6536\u96c6\u4e86\u8db3\u591f\u7684\u6d4b\u91cf\u503c\u4ee5\u5177\u6709\u7edf\u8ba1\u5b66\u610f\u4e49\u3002 \u60a8\u8fd8\u5e94\u8be5\u76d1\u63a7\u6d4b\u8bd5\u662f\u5426\u6b63\u786e\u6267\u884c\u3002<\/p>\n<p>\u5728\u4e13\u6ce8\u4e8e A\/B \u6d4b\u8bd5\u4e4b\u524d\uff0c\u60a8\u5e94\u8be5\u901a\u8fc7\u57fa\u672c\u6d4b\u8bd5\u7f51\u7ad9\u6e05\u5355\u6765\u67e5\u770b\u662f\u5426\u6db5\u76d6\u4e86\u4e3b\u8981\u6d4b\u8bd5\u65b9\u9762\uff0c\u4f8b\u5982\u6027\u80fd\u3001\u53ef\u7528\u6027\u3001\u517c\u5bb9\u6027\u3001\u5b89\u5168\u6027\u548c\u529f\u80fd\u3002<\/p>\n<h2>A\/B \u6d4b\u8bd5\u5de5\u5177<\/h2>\n<p>\u7531\u4e8e\u8f6f\u4ef6\u884c\u4e1a\u63d0\u4f9b\u591a\u79cd A\/B \u6d4b\u8bd5\u5de5\u5177\uff0c\u56e0\u6b64\u5b8c\u5168\u53d6\u51b3\u4e8e\u60a8\u9009\u62e9\u54ea\u4e00\u79cd\u3002 \u6240\u6709\u6d4b\u8bd5\u7a0b\u5e8f\u53ef\u5206\u4e3a\u4e24\u7c7b\uff1a\u6839\u636e\u6536\u96c6\u7684\u6570\u636e\u8fdb\u884c\u5047\u8bbe\u7684\u548c\u8fdb\u884c A\/B \u6d4b\u8bd5\u7684\u6d4b\u8bd5\u3002 <a href=\"http:\/\/www.conversion-rate-experts.com\/split-testing-software\/\" rel=\"nofollow\">\u8f6c\u5316\u7387\u4e13\u5bb6<\/a> \u521b\u5efa\u4e86\u4e00\u4e2a\u6bd4\u8f83\u6700\u6d41\u884c\u7684 A\/B \u6d4b\u8bd5\u8f6f\u4ef6\u7684\u5173\u952e\u529f\u80fd\u7684\u56fe\u8868\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u54ea\u4e2a \u670d\u52a1\u4f60\u7684\u76ee\u7684\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u4e00\u79cd\u529f\u80fd\u5408\u7406\u7684\u514d\u8d39\u5de5\u5177\uff0cGoogle Analytics A B \u5206\u4f53\u6d4b\u8bd5\u5c06\u6ee1\u8db3\u60a8\u7684\u8981\u6c42\u3002 \u559c\u6b22\u53d1\u73b0\u5176\u9ad8\u7ea7\u529f\u80fd\u7684\u7ecf\u9a8c\u4e30\u5bcc\u7684 Google Analytics \u7528\u6237\u652f\u6301\u540d\u4e3a <a href=\"https:\/\/support.google.com\/optimize\/answer\/6211930?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Google Experiments<\/a> \u7684\u6d4b\u8bd5\u529f\u80fd\u3002 \u5b83\u5141\u8bb8\u5c06\u60a8\u7684\u6240\u6709\u6d4b\u8bd5\u6570\u636e\u5b58\u50a8\u5728\u60a8\u7684 Google \u5e10\u6237\u4e0b\uff0c\u8fd9\u975e\u5e38\u65b9\u4fbf\u3002 \u4f7f\u7528 Google Analytics \u8fdb\u884c B \u6d4b\u8bd5\u53ef\u80fd\u662f\u60a8\u4e00\u70b9\u4e00\u70b9\u5730\u6269\u5c55\u548c\u638c\u63e1\u63a7\u5236\u6d4b\u8bd5\u7684\u826f\u597d\u5f00\u7aef\u3002<\/p>\n<p>\u5728\u4f7f\u7528 A\/B \u6d4b\u8bd5\u65f6\uff0c\u4fdd\u6301\u521b\u9020\u529b\u5e76\u5c1d\u8bd5\u53ef\u80fd\u6027\u81f3\u5173\u91cd\u8981\u3002 \u4e0d\u65ad\u7684\u641c\u7d22\u548c\u52c7\u6562\u7684\u52aa\u529b\u5c06\u5bfc\u81f4\u9884\u671f\u7684\u7ed3\u679c\uff0c\u56e0\u6b64\u60a8\u6c38\u8fdc\u4e0d\u5e94\u8be5\u505c\u6b62\u5c1d\u8bd5\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662fA\/B\u6d4b\u8bd5 A\/B \u6d4b\u8bd5\uff08\u4e5f\u79f0\u4e3a\u62c6\u5206\u6d4b\u8bd5\uff09\u662f\u4e00\u79cd\u7edf\u8ba1\u6d4b\u8bd5\uff0c\u7528\u4e8e\u786e\u5b9a\u4e24\u4e2a\u53d8\u91cf&#8230;<\/p>\n","protected":false},"author":3,"featured_media":906,"template":"","meta":{"_acf_changed":false,"_locale":"zh_CN","_original_post":"http:\/\/writology.com\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017\/"},"blog-category":[125],"class_list":["post-5501","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-other-articles","zh-CN","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u4ec0\u4e48\u662fA\/B\u6d4b\u8bd5<\/title>\n<meta name=\"description\" content=\"\u4f7f\u7528 Google Analytics \u8fdb\u884c B \u6d4b\u8bd5\u53ef\u80fd\u662f\u60a8\u4e00\u70b9\u4e00\u70b9\u5730\u6269\u5c55\u548c\u638c\u63e1\u63a7\u5236\u6d4b\u8bd5\u7684\u826f\u597d\u5f00\u7aef\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4ec0\u4e48\u662fA\/B\u6d4b\u8bd5\" \/>\n<meta property=\"og:description\" content=\"\u4f7f\u7528 Google Analytics \u8fdb\u884c B \u6d4b\u8bd5\u53ef\u80fd\u662f\u60a8\u4e00\u70b9\u4e00\u70b9\u5730\u6269\u5c55\u548c\u638c\u63e1\u63a7\u5236\u6d4b\u8bd5\u7684\u826f\u597d\u5f00\u7aef\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html\" \/>\n<meta property=\"og:site_name\" content=\"Writology\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/writologyofficial\" \/>\n<meta property=\"og:image\" content=\"https:\/\/writology.com\/wp-content\/uploads\/2017\/03\/ife_journaling_basics_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@FWritings\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u4ec0\u4e48\u662fA\/B\u6d4b\u8bd5","description":"\u4f7f\u7528 Google Analytics \u8fdb\u884c B \u6d4b\u8bd5\u53ef\u80fd\u662f\u60a8\u4e00\u70b9\u4e00\u70b9\u5730\u6269\u5c55\u548c\u638c\u63e1\u63a7\u5236\u6d4b\u8bd5\u7684\u826f\u597d\u5f00\u7aef\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html","og_locale":"zh_CN","og_type":"article","og_title":"\u4ec0\u4e48\u662fA\/B\u6d4b\u8bd5","og_description":"\u4f7f\u7528 Google Analytics \u8fdb\u884c B \u6d4b\u8bd5\u53ef\u80fd\u662f\u60a8\u4e00\u70b9\u4e00\u70b9\u5730\u6269\u5c55\u548c\u638c\u63e1\u63a7\u5236\u6d4b\u8bd5\u7684\u826f\u597d\u5f00\u7aef\u3002","og_url":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html","og_site_name":"Writology","article_publisher":"https:\/\/www.facebook.com\/writologyofficial","og_image":[{"width":1024,"height":512,"url":"https:\/\/writology.com\/wp-content\/uploads\/2017\/03\/ife_journaling_basics_1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@FWritings","twitter_misc":{"Est. reading time":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html#article","isPartOf":{"@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html"},"author":{"name":"Jenna Brandon","@id":"https:\/\/writology.com\/#\/schema\/person\/c2d5b35bbafea0af340ba472285d7d77"},"headline":"\u5982\u4f55\u8fdb\u884c A\/B \u6d4b\u8bd5\u4ee5\u6539\u5584 2017 \u5e74\u7684\u7528\u6237\u4f53\u9a8c","datePublished":"2026-06-01T15:03:35+00:00","mainEntityOfPage":{"@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html"},"wordCount":107,"publisher":{"@id":"https:\/\/writology.com\/#organization"},"image":{"@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html#primaryimage"},"thumbnailUrl":"https:\/\/writology.com\/wp-content\/uploads\/2017\/03\/ife_journaling_basics_1.png","inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html","url":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html","name":"\u4ec0\u4e48\u662fA\/B\u6d4b\u8bd5","isPartOf":{"@id":"https:\/\/writology.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html#primaryimage"},"image":{"@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html#primaryimage"},"thumbnailUrl":"https:\/\/writology.com\/wp-content\/uploads\/2017\/03\/ife_journaling_basics_1.png","datePublished":"2026-06-01T15:03:35+00:00","description":"\u4f7f\u7528 Google Analytics \u8fdb\u884c B \u6d4b\u8bd5\u53ef\u80fd\u662f\u60a8\u4e00\u70b9\u4e00\u70b9\u5730\u6269\u5c55\u548c\u638c\u63e1\u63a7\u5236\u6d4b\u8bd5\u7684\u826f\u597d\u5f00\u7aef\u3002","breadcrumb":{"@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html#primaryimage","url":"https:\/\/writology.com\/wp-content\/uploads\/2017\/03\/ife_journaling_basics_1.png","contentUrl":"https:\/\/writology.com\/wp-content\/uploads\/2017\/03\/ife_journaling_basics_1.png","width":1024,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/writology.com\/zh\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/writology.com\/zh\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/writology.com\/blog"},{"@type":"ListItem","position":3,"name":"\u5982\u4f55\u8fdb\u884c A\/B \u6d4b\u8bd5\u4ee5\u6539\u5584 2017 \u5e74\u7684\u7528\u6237\u4f53\u9a8c"}]},{"@type":"WebSite","@id":"https:\/\/writology.com\/#website","url":"https:\/\/writology.com\/","name":"Writology","description":"Order writing and editing services from Writology professionals","publisher":{"@id":"https:\/\/writology.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/writology.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/writology.com\/#organization","name":"Writology.com","url":"https:\/\/writology.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/writology.com\/#\/schema\/logo\/image\/","url":"https:\/\/writology.com\/wp-content\/uploads\/2021\/12\/header-logo.svg","contentUrl":"https:\/\/writology.com\/wp-content\/uploads\/2021\/12\/header-logo.svg","width":1,"height":1,"caption":"Writology.com"},"image":{"@id":"https:\/\/writology.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/writologyofficial","https:\/\/x.com\/FWritings"]},{"@type":"Person","@id":"https:\/\/writology.com\/#\/schema\/person\/c2d5b35bbafea0af340ba472285d7d77","name":"Jenna Brandon","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/da21300c3e7c9cd8a9a6ddda116230e99db2a1398c776382fae0e41f979a2151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da21300c3e7c9cd8a9a6ddda116230e99db2a1398c776382fae0e41f979a2151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da21300c3e7c9cd8a9a6ddda116230e99db2a1398c776382fae0e41f979a2151?s=96&d=mm&r=g","caption":"Jenna Brandon"},"description":"My name is Jenna B. and I am a Doctor of Philosophy in Education. I decided to apply my knowledge not only in studying but in assisting students on their academic path. Some tasks can be difficult and require a lot of concentration and time, which is limited for everyone on Earth, and this influenced my decision so here I come to start my work and make life easier for students.","sameAs":["https:\/\/jennabrandon07.medium.com"],"url":"https:\/\/writology.com\/author\/jenna-brandon"}]}},"_links":{"self":[{"href":"https:\/\/writology.com\/wp-json\/wp\/v2\/blog\/5501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writology.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/writology.com\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/writology.com\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/writology.com\/wp-json\/wp\/v2\/media\/906"}],"wp:attachment":[{"href":"https:\/\/writology.com\/wp-json\/wp\/v2\/media?parent=5501"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/writology.com\/wp-json\/wp\/v2\/blog-category?post=5501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}