{"id":5560,"date":"2026-06-01T15:03:21","date_gmt":"2026-06-01T15:03:21","guid":{"rendered":"https:\/\/writology.com\/blog\/monthly-roundup-email-marketing-best-practices.html"},"modified":"2026-06-01T15:03:21","modified_gmt":"2026-06-01T15:03:21","slug":"monthly-roundup-email-marketing-best-practices","status":"publish","type":"blog","link":"https:\/\/writology.com\/zh\/blog\/monthly-roundup-email-marketing-best-practices.html","title":{"rendered":"\u6bcf\u6708\u7efc\u8ff0\uff1a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6700\u4f73\u5b9e\u8df5[\u66f4\u65b02020]"},"content":{"rendered":"<p>\u60a8\u662f\u5426\u5df2\u7ecf\u53d1\u73b0\u4e86\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u529b\u91cf\uff1f \u7ade\u4e89\u8d8a\u591a\uff0c\u5b83\u5c31\u8d8a\u96be\uff0c\u4f46\u7ed3\u679c\u7edd\u5bf9\u503c\u5f97\u3002 \u6570\u5b57\u8425\u9500\u4e13\u5bb6\u7279\u522b\u70ed\u8877\u4e8e\u5728 4 \u6708\u4efd\u8ba8\u8bba\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c\u63d0\u4f9b\u5927\u91cf\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u5e76\u5206\u4eab\u4ed6\u4eec\u7684\u4e13\u4e1a\u79d8\u5bc6\u3002 \u5199\u4f5c\u56e2\u961f\u4e3a\u60a8\u9009\u62e9\u4e86\u6700\u597d\u7684\u5efa\u8bae\uff0c\u4f9b\u60a8\u5229\u7528\u3002 \u54c1\u5c1d!<\/p>\n<p>\u5982\u679c\u60a8\u6b63\u5728\u8fdb\u884c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c\u5e76\u4e14\u6210\u529f\u4ecd\u7136\u53ea\u662f\u4e00\u4e2a\u68a6\u60f3\uff0c\u8bf7\u8003\u8651\u6839\u636e\u5f53\u5730\u53d7\u4f17\u7684\u9700\u6c42\u8c03\u6574\u60a8\u7684\u7b56\u7565\u3002 Amanda Disilvestro \u5728\u5979\u5173\u4e8e SearchEngineWatch \u7684\u6587\u7ae0\u4e2d\u63d0\u51fa\u4e86\u4e94\u4e2a\u8981\u91cd\u70b9\u5173\u6ce8\u7684\u95ee\u9898\u3002 \u542c\u4ece\u5979\u7684\u5efa\u8bae\uff0c\u770b\u770b\u672c\u5730\u5316\u5982\u4f55\u5e2e\u52a9\u60a8\u5728\u7728\u773c\u4e4b\u95f4\u589e\u52a0\u9500\u552e\u989d\uff01<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2017\/04\/03\/5-easy-ways-to-launch-a-local-email-marketing-strategy\/\" target=\"_blank\" rel=\"nofollow noopener\">\u542f\u52a8\u672c\u5730\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u7684 5 \u4e2a\u7b80\u5355\u65b9\u6cd5 \u2013 SearchEngineWatch<\/a><\/p>\n<p><img decoding=\"async\" style=\"width: 720px; height: 405px;\" src=\"\/wp-content\/uploads\/2018\/12\/spamemails720x405.png\" alt=\"\u5783\u573e\u90ae\u4ef6\"><\/p>\n<p>\u60a8\u662f\u5426\u77e5\u9053\uff0c\u6211\u4eec\u8ba4\u4e3a\u662f\u5783\u573e\u90ae\u4ef6\u7684\u5927\u591a\u6570\u6d88\u606f\u5b9e\u9645\u4e0a\u90fd\u662f\u6765\u81ea\u5b9e\u9645\u516c\u53f8\u7684\u5408\u6cd5\u7535\u5b50\u90ae\u4ef6\uff0c\u5199\u5f97\u5f88\u7cdf\u7cd5\uff1f \u7ecf\u9a8c\u6559\u8bad\uff1a\u5982\u679c\u60a8\u4e0d\u60f3\u6700\u7ec8\u8fdb\u5165\u5783\u573e\u90ae\u4ef6\u6587\u4ef6\u5939\uff0c\u60a8\u7684\u4fe1\u5e94\u8be5\u662f\u4ee4\u4eba\u9f13\u821e\u7684\u3001\u5f15\u4eba\u6ce8\u76ee\u7684\u3001\u5438\u5f15\u4eba\u7684\uff0c\u800c\u4e14\u975e\u5e38\u68d2\u3002 \u67e5\u770b MarketingProfs \u4e0a\u7684\u8fd9\u7bc7\u6587\u7ae0\uff0c\u4e86\u89e3\u5982\u4f55\u521b\u5efa\u6b64\u7c7b\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<p><a href=\"https:\/\/www.marketingprofs.com\/chirp\/2017\/31632\/how-to-write-compelling-email-content-customers-want-to-read-infographic\" target=\"_blank\" rel=\"nofollow noopener\">\u5982\u4f55\u7f16\u5199\u5f15\u4eba\u5165\u80dc\u7684\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9 \u5ba2\u6237\u60f3\u8981\u9605\u8bfb\uff08\u4fe1\u606f\u56fe\uff09 \u2013 MarketingProfs<\/a><\/p>\n<p>\u5728\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u4e0a\u6d6a\u8d39\u65f6\u95f4\u503c\u5f97\u5417\uff1f \u5982\u4f55\u6700\u5927\u5316\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5de5\u4f5c\uff1f \u5982\u4f55\u907f\u514d\u88ab\u6807\u8bb0\u4e3a\u5783\u573e\u90ae\u4ef6\uff1f \u6700\u540e\uff0cWordPress \u6700\u597d\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u670d\u52a1\u662f\u4ec0\u4e48\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8d62\u5f97\u8fd9\u573a\u4e89\u53d6\u5ba2\u6237\u7684\u6218\u6597\uff1f \u60a8\u5c06\u5728 WPexplorer \u4e0a\u7684\u672c\u6587\u4e2d\u627e\u5230\u6240\u6709\u7b54\u6848\u3002<\/p>\n<p><a href=\"http:\/\/www.wpexplorer.com\/email-marketing-wordpress-plugins\/\" target=\"_blank\" rel=\"nofollow noopener\">WordPress \u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u52a0\u4e0a\u7b80\u5355\u7684\u63d2\u4ef6 wpexplorer<\/a><\/p>\n<p>\u5728\u6ca1\u6709\u8ba2\u9605\u8005\u7684\u60c5\u51b5\u4e0b\uff0c\u5f88\u96be\u5728\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u65b9\u9762\u53d6\u5f97\u6210\u529f\u3002 \u5bfb\u627e\u6709\u5174\u8da3\u63a5\u6536\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5e76\u8ba9\u4ed6\u4eec\u70b9\u51fb\u201c\u8ba2\u9605\u201d\u7684\u4eba\u662f\u8bb8\u591a\u4f01\u4e1a\u9762\u4e34\u7684\u6700\u8270\u5de8\u7684\u6311\u6218\u4e4b\u4e00\u3002 Patricio Robles \u5bf9\u6ce8\u518c\u8868\u5355\u3001\u53f7\u53ec\u6027\u7528\u8bed\u6309\u94ae\u548c\u5f39\u51fa\u7a97\u53e3\u4e86\u5982\u6307\u638c\u3002 \u4e00\u5b9a\u8981\u68c0\u67e5\u4ed6\u7684\u6587\u7ae0\u5e76\u7a83\u53d6\u6240\u6709\u7684\u79d8\u5bc6\uff01<\/p>\n<p><a href=\"https:\/\/econsultancy.com\/blog\/68943-five-tips-to-maximize-your-mailing-list-signups\/\" target=\"_blank\" rel=\"nofollow noopener\">\u6700\u5927\u5316\u60a8\u7684\u90ae\u4ef6\u5217\u8868\u6ce8\u518c\u7684\u4e94\u4e2a\u6280\u5de7 \u2013 \u7ecf\u6d4e\u54a8\u8be2<\/a><\/p>\n<p><img decoding=\"async\" style=\"width: 720px; height: 405px;\" src=\"\/wp-content\/uploads\/2018\/12\/closedealsbyemailmarketing720x405.png\" alt=\"\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5982\u4f55\u4fc3\u8fdb\u9500\u552e\"><\/p>\n<p>\u201c\u4e3a\u4ec0\u4e48\u6307\u6807\u5982\u6b64\u91cd\u8981\uff0c\u4f60\u600e\u4e48\u80fd\u4ece\u4e2d\u62bd\u53d6\u6700\u591a\u7684\u4fe1\u606f\uff1f\u201d \u8fd9\u672c CrazyEgg \u7684\u6307\u5357\u5c06\u6559\u60a8\u786e\u5207\u5730\u6559\u60a8\u8981\u67e5\u770b\u7684\u5185\u5bb9\u3001\u5982\u4f55\u8bc4\u4f30\u81ea\u5df1\u7684\u8868\u73b0\uff0c\u4ee5\u53ca\u5982\u4f55\u89e3\u51b3\u60a8\u53d1\u73b0\u7684\u9519\u8bef\u4ee5\u7acb\u5373\u4fc3\u8fdb\u8f6c\u5316\u7387\u548c\u589e\u957f\u9500\u552e\u989d\u3002 \u6bcf\u4e2a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4eba\u5458\u7684\u5fc5\u8bfb\u5185\u5bb9\u3002<\/p>\n<p><a href=\"https:\/\/www.crazyegg.com\/blog\/email-marketing-metrics\/\" target=\"_blank\" rel=\"nofollow noopener\">8 \u4e2a\u91cd\u8981\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6307\u6807 \u2013 CrazyEgg<\/a><\/p>\n<p>\u6211\u4eec\u90fd\u72af\u4e86\u9519\u8bef\uff08\u6bd5\u7adf\uff0c\u8fd9\u5c31\u662f\u4eba\u4eec\u5b66\u4e60\u7684\u65b9\u5f0f\uff09\u3002 \u7136\u800c\uff0c\u91cd\u8981\u7684\u662f\u77e5\u9053\u5982\u4f55\u4fee\u590d\u5b83\u4eec\u3002 \u8fd9\u4e2a\u5f88\u68d2\u7684\u4fe1\u606f\u56fe\u8868\u5728 Campaign Monitor \u4e0a\u5c06\u8ba8\u8bba\u6700\u5e38\u89c1\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u9519\u8bef\uff0c\u5e76\u5efa\u8bae\u60a8\u5e94\u8be5\u600e\u4e48\u505a\u3002 \u4ec0\u4e48\u53ef\u4ee5\u66f4\u5bb9\u6613\uff1f<\/p>\n<p><a href=\"https:\/\/www.campaignmonitor.com\/resources\/infographics\/10-email-marketing-dos-and-donts\/\" target=\"_blank\" rel=\"nofollow noopener\">[Infographic] 10 \u4e2a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6ce8\u610f\u4e8b\u9879 \u2013 \u5e7f\u544a\u7cfb\u5217\u76d1\u63a7\u5668<\/a><\/p>\n<p>\u60a8\u5bf9\u5ba2\u6237\u7684\u4e86\u89e3\u7a0b\u5ea6\u5982\u4f55\uff1f \u60a8\u77e5\u9053\u4ed6\u4eec\u73b0\u5728\u5904\u4e8e\u8d2d\u4e70\u4e4b\u65c5\u7684\u54ea\u4e2a\u9636\u6bb5\u4ee5\u53ca\u4ed6\u4eec\u6b64\u65f6\u5bf9\u60a8\u7684\u671f\u671b\u5417\uff1f \u5982\u679c\u60a8\u4e0d\u8fd9\u6837\u505a\uff0c\u8bf7\u52a1\u5fc5\u67e5\u770b Sam Thomas Davies \u7684\u8fd9\u7bc7\u6587\u7ae0\u3002 \u5b83\u5c06\u4f7f\u60a8\u6df1\u5165\u4e86\u89e3\u5982\u4f55\u8c03\u6574\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4ee5\u5728\u5ba2\u6237\u7684\u4e0d\u540c\u9636\u6bb5\u8d62\u5f97\u5ba2\u6237\u3002<\/p>\n<p><a href=\"https:\/\/sleeknote.com\/blog\/the-buyers-journey\" target=\"_blank\" rel=\"nofollow noopener\">\u5982\u4f55\u4f7f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e0e\u4e70\u5bb6\u7684\u65c5\u7a0b\u4fdd\u6301\u4e00\u81f4 \u2013 SleekNote<\/a><\/p>\n<p>\u6bcf\u4e2a\u4eba\u90fd\u77e5\u9053\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u7684\u597d\u5904\uff1a\u5b83\u8282\u7701\u4e86\u65f6\u95f4\uff0c\u5141\u8bb8\u8fdb\u884c\u7ec6\u5206\uff0c\u4f7f\u60a8\u80fd\u591f\u4e2a\u6027\u5316\u5e76\u4e0e\u5ba2\u6237\u5efa\u7acb\u66f4\u597d\u7684\u5173\u7cfb\u3002 \u4f46\u662f\u4f60\u5b9e\u9645\u4e0a\u662f\u5982\u4f55\u5f00\u59cb\u4f7f\u7528\u5b83\u7684\u5462\uff1f \u8457\u540d\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u516c\u53f8 Aweber \u5c06\u5728\u4ed6\u4eec\u7684\u65b0\u5e16\u5b50\u4e2d\u56de\u7b54\u60a8\u7684\u6240\u6709\u95ee\u9898\u3002<\/p>\n<p><a href=\"https:\/\/blog.aweber.com\/email-marketing\/get-started-with-email-automation.htm\" target=\"_blank\" rel=\"nofollow noopener\">\u5728 6 \u4e2d\u5f00\u59cb\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316 \u7b80\u5355\u7684\u6b65\u9aa4 &#8211; Aweber<\/a><\/p>\n<div class=\"alsoread\">\u53e6\u8bf7\u9605\u8bfb\uff1a<a href=\"https:\/\/writology.com\/blog\/how-to-do-ab-testing-to-improve-your-user-experience-in-2017.html\"> \u5982\u4f55\u8fdb\u884c A\/B \u6d4b\u8bd5\u4ee5\u6539\u5584\u60a8\u7684\u7528\u6237\u4f53\u9a8c 2017<\/a><\/div>\n<p>\u81ea\u52a8\u5316\u3001\u7ec6\u5206\u3001\u53f7\u53ec\u6027\u7528\u8bed\u3001\u62a5\u544a\u6307\u6807\u2026\u2026\u8fd9\u4e9b\u5929\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6709\u5f88\u591a\uff0c\u6211\u4eec\u7ecf\u5e38\u5fd8\u8bb0\u6700\u91cd\u8981\u7684\uff1a\u7535\u5b50\u90ae\u4ef6\u672c\u8eab\u3002 \u5199\u4ec0\u4e48\uff1f \u5728\u7b2c\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\u4e2d\u5c55\u793a\u60a8\u7684\u54c1\u724c\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f \u5982\u4f55\u8ba9\u5ba2\u6237\u6e34\u671b\u66f4\u591a\uff1f \u70b9\u51fb\u4e0b\u9762\u7684\u94fe\u63a5\u4ee5\u627e\u5230\u6765\u81ea\u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u60ca\u4eba\u793a\u4f8b\u7684\u8be6\u7ec6\u7b54\u6848\u3002<\/p>\n<p>\u6b22\u8fce\u7535\u5b50\u90ae\u4ef6\u5728\u4e0e\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\u65b9\u9762\u53d1\u6325\u7740\u975e\u5e38\u7279\u6b8a\u7684\u4f5c\u7528\u3002 \u4ed6\u4eec\u4e3a\u672a\u6765\u7684\u6c9f\u901a\u5b9a\u4e0b\u4e86\u57fa\u8c03\uff0c\u5e2e\u52a9\u5ba2\u6237\u51b3\u5b9a\u662f\u5426\u7ee7\u7eed\u63a5\u6536\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u5f62\u6210\u5bf9\u60a8\u516c\u53f8\u7684\u516c\u4f17\u610f\u89c1\u3002 \u56e0\u6b64\uff0c\u5b83\u4eec\u5fc5\u987b\u662f\u5b8c\u7f8e\u7684\u3002 \u67e5\u770b\u4ee5\u4e0b 10 \u4e2a\u793a\u4f8b\uff0c\u5411\u6700\u597d\u7684\u4eba\u5b66\u4e60\uff0c\u5e76\u83b7\u5f97\u7075\u611f\uff01<\/p>\n<p><a href=\"http:\/\/www.verticalresponse.com\/blog\/10-examples-of-highly-effective-welcome-emails\/\" target=\"_blank\" rel=\"nofollow noopener\">10 \u4e2a\u9ad8\u5ea6\u7684\u4f8b\u5b50 \u6709\u6548\u7684\u6b22\u8fce\u7535\u5b50\u90ae\u4ef6 &#8211; VerticalResponse<\/a><\/p>\n<p><img decoding=\"async\" style=\"width: 720px; height: 405px;\" src=\"\/wp-content\/uploads\/2018\/12\/sendingemails720x405.png\" alt=\"\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\"><\/p>\n<p>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u6700\u5927\u597d\u5904\u4e4b\u4e00\u662f\u5b83\u80fd\u591f\u5f15\u5bfc\u8ba2\u9605\u8005\u901a\u8fc7\u60a8\u7684\u9500\u552e\u6e20\u9053\u8fdb\u884c\u8f6c\u5316\u3002 \u901a\u8fc7\u4e13\u6ce8\u4e8e\u51fa\u8272\u7684\u5217\u8868\u7ec6\u5206\u3001\u53d1\u9001\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\u3001\u4f7f\u7528\u8425\u9500\u81ea\u52a8\u5316\u548c\u4e2a\u6027\u5316\uff0c\u60a8\u53ef\u4ee5\u5b8c\u6210\u66f4\u591a\u5f85\u5b9a\u7684\u9500\u552e\u3002 \u60a8\u8fd8\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u60a8\u7684<a href=\"https:\/\/writology.com\/blog\/list-of-20-best-subject-lines-in-email-marketing-some-tips-on-how-to-write-catchy-subject-lines.html\">\u4e3b\u9898\u884c<\/a>\u3001\u5f3a\u70c8\u7684\u884c\u52a8\u53f7\u53ec\u548c\u4ee5\u76f8\u5173\u7684\u58f0\u97f3\u5199\u4f5c\uff0c\u4ee5\u786e\u4fdd\u60a8\u8fbe\u6210\u4ea4\u6613\u3002<\/p>\n<p>\u4e0d\u80fd\u4fdd\u8bc1\u5ba2\u6237\u4f1a\u56de\u5230\u60a8\u8eab\u8fb9\uff0c\u4f46\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff0c\u60a8\u53ef\u4ee5\u663e\u7740\u589e\u52a0\u60a8\u7684\u8d54\u7387\u3002 \u8fd9\u662f\u66f4\u5177\u6210\u672c\u6548\u76ca\u7684\u65b9\u6cd5\uff0c\u8003\u8651\u5230\u83b7\u5f97\u65b0\u5ba2\u6237\u7684\u6210\u672c\u6bd4\u5e26\u56de\u5931\u53bb\u7684\u5ba2\u6237\u8d35 5 \u500d\u3002 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