{"id":5565,"date":"2026-06-01T15:03:20","date_gmt":"2026-06-01T15:03:20","guid":{"rendered":"https:\/\/writology.com\/blog\/the-worst-marketing-campaigns-and-worst-commercials-of-past-years.html"},"modified":"2026-06-01T15:03:20","modified_gmt":"2026-06-01T15:03:20","slug":"the-worst-marketing-campaigns-and-worst-commercials-of-past-years","status":"publish","type":"blog","link":"https:\/\/writology.com\/zh\/blog\/the-worst-marketing-campaigns-and-worst-commercials-of-past-years.html","title":{"rendered":"\u8fc7\u53bb\u51e0\u5e74\u6700\u7cdf\u7cd5\u7684\u8425\u9500\u6d3b\u52a8\u548c\u6700\u7cdf\u7cd5\u7684\u5e7f\u544a"},"content":{"rendered":"

\u4e3a\u4ec0\u4e48\u8425\u9500\u5931\u8d25\u4f1a\u53d1\u751f<\/h2>\n

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1. h&m \u7334\u5b50\u5931\u8d25<\/a><\/p>\n

2018 \u5e74\u521d\u53d1\u751f\u7684\u4e0d\u9053\u5fb7\u8425\u9500\u6848\u4f8b\u4e4b\u4e00\u53d1\u751f\u5728 H&M \u4e2d\u3002 \u968f\u7740\u8fd9\u4e00\u5e74\u7684\u5f00\u59cb\uff0c2018 \u5e74\u7684\u6570\u5b57\u8425\u9500\u8d8b\u52bf\u5f00\u59cb\u8981\u6c42\u54c1\u724c\u5bf9\u4e0d\u540c\u4eba\u7fa4\u548c\u5c11\u6570\u7fa4\u4f53\u7684\u601d\u60f3\u5f00\u653e\u548c\u5bbd\u5bb9\u3002 \u56e0\u6b64\uff0cH&M \u51b3\u5b9a\u4ee5\u9ed1\u4eba\u513f\u7ae5\u4e3a\u6a21\u7279\uff0c\u5b9e\u73b0\u4fe1\u4ef0\u548c\u63a8\u9500\u4ed6\u4eec\u7684\u65b0\u7ae5\u88c5\u89e3\u51b3\u65b9\u6848\u4e4b\u4e00\u3002 \u8fc7\u53bb\u6709\u4e00\u4e9b\u7cdf\u7cd5\u7684\u5e7f\u544a\u6d3b\u52a8\u65e0\u6cd5\u8ba9\u54c1\u724c\u5229\u7528\u9ed1\u8272\u4e0e\u767d\u8272\u7684\u76ae\u80a4\u5bf9\u6bd4\u2014\u2014\u53ea\u8bb0\u4f4f\u8d1d\u7eb3\u901a\u5e7f\u544a\u7684\u8054\u5408\u989c\u8272\uff0c\u8fd9\u4e9b\u5e7f\u544a\u4e00\u76f4\u5728\u8ba8\u8bba\uff0c\u5e76\u4e0d\u603b\u662f\u79ef\u6781\u7684\u3002<\/p>\n

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2. Dove \u7684\u201c\u771f\u6b63\u7f8e\u5973\u201d\u6d3b\u52a8\u548c\u7cdf\u7cd5\u7684\u5e7f\u544a<\/a><\/p>\n

\u65e9\u5728 2017 \u5e74\uff0cDove \u5c31\u88ab\u6307\u63a7\u5f00\u5c55\u4e86\u4e00\u9879\u4e0d\u9053\u5fb7\u7684\u8425\u9500\u6d3b\u52a8\u3002 \u5b9e\u9645\u4e0a\uff0cDove \u5728 2017 \u5e74\u7684\u8425\u9500\u5931\u8bef\u5f88\u591a\uff0c\u5305\u62ec Facebook \u4e0a\u7684\u5e16\u5b50\uff0c\u5176\u4e2d\u5305\u62ec\u88ab\u89c2\u4f17\u8ba4\u4e3a\u4e0d\u9053\u5fb7\u548c\u79cd\u65cf\u4e3b\u4e49\u7684\u767d\u4eba\u548c\u9ed1\u4eba\u5973\u6027\u3002 \u8fd8\u6709\u4e00\u4e2a\u9e3d\u5b50\u53d1\u5e03\u5931\u8d25\uff0c\u800c\u8425\u9500\u4eba\u5458\u60f3\u8981\u4e30\u5bcc\u4ed6\u4eec\u7684\u201c\u771f\u6b63\u7684\u7f8e\u201d\u6d3b\u52a8\uff0c\u4f46\u6700\u7ec8\u5728\u6d88\u8d39\u8005\u4e2d\u5ba3\u4f20\u4e86\u81ea\u6211\u610f\u8bc6\u7684\u611f\u89c9\u3002 \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6ca1\u6709\u7cdf\u7cd5\u7684\u5e7f\u544a\uff0c\u4f46\u4ecd\u7136\u6709\u4e00\u4e9b\u7cdf\u7cd5\u7684\u8425\u9500\u9009\u62e9\u3002 \u66f4\u51c6\u786e\u5730\u8bf4\uff0cDove \u5df2\u7ecf\u5f00\u5c55\u4e86\u5927\u7ea6 15 \u5e74\u7684\u6d3b\u52a8\uff0c\u5c55\u793a\u4e86\u5973\u6027\u7684\u771f\u5b9e\u8eab\u4f53\u3002<\/p>\n

\u76f4\u5230 2017 \u5e74\uff0c\u8be5\u516c\u53f8\u53d1\u5e03\u4e86\u4e00\u4e9b\u65b0\u5305\u88c5\u4f5c\u4e3a\u4ed6\u4eec\u6709\u53f2\u4ee5\u6765\u6700\u4e25\u91cd\u7684\u5931\u8d25\u4e4b\u4e00\uff0c\u5b83\u4e00\u76f4\u975e\u5e38\u6210\u529f\u3002 \u4ed6\u4eec\u4e0d\u4ec5\u8bbe\u8ba1\u4e86 7 \u4e2a\u5305\u88c5\u74f6\uff0c\u636e\u8bf4\u5973\u6027\u5fc5\u987b\u4e0e\u5979\u4eec\u7684\u4f53\u578b\u8054\u7cfb\u8d77\u6765\uff08\u5f53\u7136\uff0c\u8fd9\u4e9b\u74f6\u5b50\u4e0d\u4ec5\u4ec5\u662f 7 \u4e2a\uff09\uff0c\u800c\u4e14\u6b63\u5982\u5ba2\u6237\u540e\u6765\u62a5\u544a\u7684\u90a3\u6837\uff0c\u4ed6\u4eec\u8fd8\u9009\u62e9\u4e86\u65e0\u5f62\u4e14\u6ca1\u6709\u5438\u5f15\u529b\u7684\u8bbe\u8ba1\u3002 \u8fd9\u662f\u8425\u9500\u4eba\u5458\u6ca1\u6709\u60f3\u8c61\u81ea\u5df1\u7ad9\u5728\u5e94\u8be5\u8d2d\u4e70\u8be5\u4ea7\u54c1\u7684\u5973\u6027\u7684\u978b\u5b50\u4e2d\u7684\u5e7f\u544a\u4e4b\u4e00\u3002 \u5728\u8bbe\u8ba1\u65e8\u5728\u6210\u529f\u7684\u7b56\u7565\u65f6\uff0c\u7262\u8bb0\u603b\u4f53\u76ee\u6807\u59cb\u7ec8\u5f88\u91cd\u8981\u3002<\/p>\n

3. \u8282\u80fd\u53ef\u4e50 – \u61d2\u60f0\u6700\u5927\u7684\u53f2\u8bd7\u5931\u8d25<\/a><\/p>\n

\u53ef\u53e3\u53ef\u4e50\u4e8e2018\u5e74\u53d1\u5e03\u4e86\u4e00\u4e2a\u65b0\u5e7f\u544a\uff0c\u88ab\u5927\u591a\u6570\u5728\u7ebf\u8bc4\u8bba\u5bb6\u79f0\u4e3a\u201c\u61d2\u60f0\u201d\u3002 \u5c3d\u7ba1\u8fd9\u662f\u5931\u8d25\u7684\u5e7f\u544a\u6d3b\u52a8\u4e4b\u4e00\uff0c\u4f46\u8be5\u516c\u53f8\u4ecd\u5c06\u5176\u4f5c\u4e3a\u5176\u4e2a\u4eba\u8d44\u6599\u7684\u4e00\u90e8\u5206\u3002 \u5e7f\u544a\u672c\u8eab\u7684\u7279\u8272\u662f Gillian Jacobs\uff0c\u4ed6\u88ab\u9009\u4e2d\u662f\u4e3a\u4e86\u5c55\u793a\u4f1f\u5927\u3002 \u7136\u800c\uff0c\u8fd9\u4e2a\u65b0\u7684\u53ef\u4e50\u5931\u8d25\u7ed3\u679c\u53ea\u662f\u4e00\u4e2a\u61d2\u60f0\u7684\u89c6\u9891\u526a\u8f91\u3002 \u9996\u5148\uff0c\u5b83\u53ea\u6709 30 \u79d2\u957f\u3002 \u4e0d\u4ec5\u5982\u6b64\uff0c\u5b83\u4e0d\u7b26\u5408\u4efb\u4f55\u6570\u5b57\u89c6\u9891\u8d8b\u52bf\uff0c\u56e0\u4e3a\u62cd\u6444\u975e\u5e38\u7b80\u5355\uff0c\u6ca1\u6709\u4efb\u4f55\u7279\u6b8a\u6548\u679c\u3002<\/p>\n

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\u4ee5\u8fd9\u79cd\u65b9\u5f0f\uff0c\u5c3d\u7ba1\u53ef\u53e3\u53ef\u4e50\u5e76\u4e0d\u662f\u771f\u6b63\u88ab\u79f0\u4e3a\u8425\u9500\u4e0d\u826f\u7684\u516c\u53f8\u4e4b\u4e00\uff0c\u4f46\u53ef\u53e3\u53ef\u4e50\u8bbe\u6cd5\u8ba9\u89c2\u4f17\u538c\u70e6\u5e76\u83b7\u5f97\u4e86\u5f88\u591a\u9488\u5bf9\u5176\u61d2\u60f0\u7684\u8d1f\u9762\u5ba3\u4f20\u3002<\/p>\n

4. \u591a\u7c73\u8bfa\u6bd4\u8428\u7684<\/a>\u7eb9\u8eab<\/a><\/p>\n

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\u4f5c\u4e3a 2018 \u5e74\u7cdf\u7cd5\u7684\u5e7f\u544a\u4e4b\u4e00\uff0c\u95ee\u9898\u5e76\u6ca1\u6709\u5c31\u6b64\u505c\u6b62\u3002 \u56e0\u6b64\uff0c\u8be5\u516c\u53f8\u5b9e\u9645\u4e0a\u8ba4\u4e3a\u4ed6\u4eec\u6b63\u5728\u83b7\u5f97\u4e00\u4e9b\u514d\u8d39\u7684\u5ba3\u4f20\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e0d\u5fc5\u5c06\u4efb\u4f55\u65f6\u95f4\u6216\u91d1\u94b1\u6295\u5165\u5230\u8fd9\u4e9b\u5e16\u5b50\u548c\u56fe\u7247\u4e2d\uff0c\u5e76\u4e0e\u54c1\u724c\u6807\u7b7e\u4e00\u8d77\u751f\u6210\u3002 \u66f4\u91cd\u8981\u7684\u662f\uff0c\u4f5c\u4e3a\u65e0\u6548\u5e7f\u544a\u4e4b\u4e00\uff0c\u5b83\u5bfc\u81f4\u8be5\u54c1\u724c\u5bf9\u5176\u6d3b\u52a8\u8fdb\u884c\u4e86\u8c03\u6574\u3002 \u9996\u5148\uff0c\u4ed6\u4eec\u5f00\u59cb\u5bf9\u7eb9\u8eab\u5c3a\u5bf8\u8fdb\u884c\u4e00\u4e9b\u9650\u5236\uff0c\u7136\u540e\u88ab\u8feb\u5173\u95ed\u6574\u4e2a\u9879\u76ee\u3002<\/p>\n

5. dolce & Gabbana\u7684\u4e0d\u9053\u5fb7\u8425\u9500\u6d3b\u52a8<\/a><\/p>\n

\u5728\u4e0e\u6700\u5927\u548c\u6700\u53d7\u6b22\u8fce\u7684\u54c1\u724c\u76f8\u5173\u7684\u6700\u5dee\u7684\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u4e2d\uff0cDolce & \u5e94\u8be5\u63d0\u5230\u52a0\u73ed\u7eb3\u3002 \u4ed6\u4eec\u4eca\u5e74\u6240\u505a\u7684\u662f\u8bbe\u8ba1\u793e\u4ea4\u5a92\u4f53\u5931\u8d25\u4e4b\u4e00\uff08\u5c3d\u7ba1\u8fd9\u4e0d\u662f\u6700\u521d\u7684\u76ee\u6807\uff09\u3002 \u6700\u7cdf\u7cd5\u7684\u5e7f\u544a\u4e4b\u4e00\uff0c\u4e00\u4e2a\u540d\u5b57\u50cf Dolce & Gabbana \u53ef\u4ee5\u521b\u9020\u7684\u5c06\u662f\u4e00\u4e2a\u5e7f\u544a\uff0c\u5b83\u4f4e\u4f30\u4e86\u5973\u6027\u4e2a\u6027\u7684\u667a\u529b\u548c\u7cbe\u81f4\u3002 \u751a\u81f3\u53ef\u80fd\u6709\u4eba\u5efa\u8bae\u8be5\u54c1\u724c\u5728\u53bb\u5e74\u901a\u8fc7\u6b64\u89c6\u9891\u8fbe\u5230\u4e86\u6700\u4e0d\u9053\u5fb7\u7684\u8425\u9500\u8303\u4f8b\u4e4b\u4e00\u3002 \u8fd9\u662f\u4e00\u4e2a\u7b80\u5355\u7684 Instagram \u89c6\u9891\uff0c\u63cf\u7ed8\u4e86\u4e00\u4f4d\u4e2d\u56fd\u6a21\u7279\u5728\u7b77\u5b50\u7684\u5e2e\u52a9\u4e0b\u52aa\u529b\u5403\u4e0d\u540c\u7684\u610f\u5927\u5229\u9910\u3002<\/p>\n

\u4e3a\u4ec0\u4e48\u8fd9\u4e2a\u5e7f\u544a\u53ef\u4ee5\u88ab\u8ba4\u4e3a\u662f\u7cdf\u7cd5\u7684\u793e\u4ea4\u5a92\u4f53\u4f8b\u5b50\u4e4b\u4e00\uff0c\u56e0\u4e3a\u5b83\u5c06\u5973\u6027\u6a21\u7279\u63cf\u7ed8\u6210\u672a\u7ecf\u63d0\u70bc\u7684\uff0c\u751a\u81f3\u6697\u793a\u4e86\u4e00\u4e9b\u6027\u5185\u5bb9\u3002 \u4eba\u4eec\u53ef\u80fd\u4f1a\u8ba4\u4e3a\u8fd9\u90e8\u5e7f\u544a\u662f 2018 \u5e74\u6709\u8da3\u7684\u5931\u8d25\u4e4b\u4e00\uff0c\u4f46\u5b9e\u9645\u4e0a\uff0c\u5b83\u82b1\u8d39\u4e86 Dolce & \u52a0\u73ed\u7eb3\u6570\u767e\u4e07\u7f8e\u5143\u3002 \u7b2c\u4e00\u4e2a\u95ee\u9898\u51fa\u73b0\u5728 Prada \u516c\u5f00\u653b\u51fb Dolce & Gabbana \u5728 Instagram \u4e0a\u662f\u4e3a\u4e86\u8fd9\u4e2a\u8f7b\u7387\u7684\u4e3e\u52a8\u3002 \u4e4b\u540e\uff0cDolce & Gabbana\u4e0d\u5f97\u4e0d\u53d6\u6d88\u4e0a\u6d77\u7684\u4e00\u573a\u76f8\u5f53\u6602\u8d35\u7684\u6f14\u51fa\u3002<\/p>\n

6. Estee Lauder \u7684\u5f69\u8272\u8c03\u8272\u677f<\/a><\/p>\n

\u6700\u7cdf\u7cd5\u7684\u54c1\u724c\u4fe1\u606f\u793a\u4f8b\u4e4b\u4e00\u662f\u521b\u9020\u4e00\u79cd\u865a\u5047\u7684\u591a\u6837\u6027\u611f\u3002 \u8fd9\u6b63\u662f Estee Lauder \u7684\u65b0\u7c89\u5e95\u53d1\u751f\u7684\u60c5\u51b5\uff0c\u5b83\u6709 30 \u79cd\u8272\u8c03\uff0c\u4f46\u5176\u4e2d\u6781\u5c11\u6570\u662f\u4e3a\u6df1\u8272\u76ae\u80a4\u7684\u5973\u58eb\u8bbe\u8ba1\u7684\u3002 \u8fd9\u4e00\u4e3e\u52a8\u6e05\u695a\u5730\u4f20\u8fbe\u4e86\u4e00\u4e2a\u4fe1\u606f\uff0c\u5373\u6602\u8d35\u7684\u54c1\u724c\u5316\u5986\u4e3b\u8981\u662f\u4e3a\u767d\u4eba\u5973\u6027\u8bbe\u8ba1\u7684\u3002 \u8003\u8651\u5230\u6240\u6709\u56e0\u7d20\uff0c\u8425\u9500\u5931\u8d25\u4e0d\u4f1a\u53d1\u751f\uff0c\u56e0\u4e3a\u54c1\u724c\u4e0d\u5728\u4e4e\u3002 \u76f8\u53cd\uff0c\u96c5\u8bd7\u5170\u9edb\u5f88\u53ef\u80fd\u5728\u53d1\u5e03\u67d0\u79cd\u8c03\u8272\u677f\u4e4b\u524d\u8fdb\u884c\u4e86\u5e7f\u6cdb\u7684\u7814\u7a76\u3002 \u4ed6\u4eec\u5c3d\u6700\u5927\u52aa\u529b\u8fce\u5408\u771f\u6b63\u559c\u6b22\u548c\u8d2d\u4e70\u4ea7\u54c1\u7684\u5973\u6027\u3002 \u4f46\u662f\uff0c\u8fd9\u4e0d\u5e94\u4ee5\u727a\u7272\u54c1\u724c\u5f62\u8c61\u4e3a\u4ee3\u4ef7\u3002<\/p>\n

\u4e3a\u4e86\u907f\u514d\u8fd9\u6837\u7684\u793e\u4ea4\u5a92\u4f53\u707e\u96be\uff0c\u8be5\u54c1\u724c\u5fc5\u987b\u8003\u8651\u5176\u5f62\u8c61\uff0c\u5c24\u5176\u662f\u50cf\u96c5\u8bd7\u5170\u9edb\u8fd9\u6837\u7684\u5927\u54c1\u724c\u3002<\/p>\n

\"\u6700\u7cdf\u7cd5\u7684\u8425\u9500\u6d3b\u52a8\"<\/p>\n

\u8fd8\u8bf7\u9605\u8bfb\uff1a<\/span>\u8272\u5f69\u5fc3\u7406\u5b66\uff1a\u4e3a\u60a8\u7684\u5546\u4e1a\u6210\u529f\u63d0\u4f9b\u8272\u5f69\u548c\u54c1\u724c\u63d0\u793a<\/a><\/div>\n

\u90a3\u4e48\uff0c\u5982\u4f55\u907f\u514d\u7cdf\u7cd5\u7684\u5e7f\u544a\u6d3b\u52a8\u5462\uff1f<\/h2>\n

\u8003\u8651\u5230\u6240\u6709\u56e0\u7d20\uff0c\u907f\u514d\u54c1\u724c\u7684\u6700\u5927\u5931\u8d25\uff0c\u53ef\u80fd\u5f88\u5bb9\u6613\u3002 \u7136\u800c\uff0c\u4fdd\u6301\u76f8\u5173\u6027\u548c\u8d1f\u8d23\u4efb\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\uff0c\u56e0\u4e3a\u54c1\u724c\u5728 2019 \u5e74\u751a\u81f3\u66f4\u8fdb\u4e00\u6b65\uff0c\u5373\u4f7f\u662f\u6700\u8457\u540d\u7684\u54c1\u724c\u4e5f\u5728\u5c1d\u8bd5\u548c\u5931\u8d25\uff0c\u8fd9\u5c06\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002 \u5bf9\u8be5\u54c1\u724c\u5bfb\u6c42\u6210\u4e3a\u6210\u529f\u8425\u9500\u6d3b\u52a8\u8303\u4f8b\u7684\u4ee3\u8a00\u4eba\u7684\u6700\u4f73\u5efa\u8bae\u5e76\u4e0d\u662f\u6b3a\u9a97\u5176\u6f5c\u5728\u5ba2\u6237\u8d2d\u4e70\uff0c\u800c\u662f\u5b9e\u9645\u8003\u8651\u4ed6\u4eec\u7684\u611f\u53d7\u5e76\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\u3002<\/p>\n

\u6bcf\u6b21\u7528\u6237\u4ee5\u67d0\u79cd\u65b9\u5f0f\u76f4\u63a5\u548c\u95f4\u63a5\u5730\u4e0e\u54c1\u724c\u4e92\u52a8\u65f6\uff0c\u5c31\u662f\u9488\u5bf9\u7528\u6237\u4f53\u9a8c\u7684\u6674\u96e8\u8868\u3002 \u5b83\u53ef\u4ee5\u662f\u79ef\u6781\u6216\u6d88\u6781\u7684\u4f53\u9a8c\uff0c\u8fd9\u5c06\u51b3\u5b9a\u6f5c\u5728\u5ba2\u6237\u5728\u672a\u6765\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u613f\u671b\uff0c\u5e76\u4f20\u64ad\u79ef\u6781\uff08\u6216\u6d88\u6781\uff09\u7684\u53e3\u7891\u3002<\/p>\n

\u9700\u8981\u767b\u4e0a\u8c37\u6b4c\u7684\u7b2c\u4e00\u9875\u5417\uff1f<\/p>\n

\u60a8\u53ef\u4ee5\u5728 Writology \u8ba2\u8d2d\u60a8\u7684 SEO \u5199\u4f5c<\/a>\uff01<\/p>\n

\u4e0d\u8981\u72b9\u8c6b\uff0c\u7acb\u5373\u6309\u4e0b\u5355\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"

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