Monthly Roundup: Email Marketing Best Practices

Created: May 03rd, 2017 (15:00)
Monthly Roundup: Email Marketing Best Practices

Have you already discovered the power of email marketing? The more competition there is, the harder it gets, but the result is definitely worth it. Digital marketing experts were especially keen to discuss email marketing in April, giving out tons of valuable information and sharing their professional secrets. Writology team selected the best pieces of advice for you to take advantage of. Enjoy!

If you're doing email marketing and success is still just a dream, consider adapting your strategy to the needs of your local audience. Amanda DiSilvestro suggests five things to focus on in her article on SearchEngineWatch. Follow her advice and see how localization helps you to increase sales in the blink of an eye!

5 Easy Ways to Launch a Local Email Marketing Strategy – SearchEngineWatch

Did you know that most of the messages we consider to be spam are, in fact, legit emails from actual companies, simply poorly written? Lesson learned: if you don't want to end up in the spam folder, your letter should be encouraging, compelling, inviting, and simply great. Check out this article on Marketingprofs to learn how to create such emails.

How to Write Compelling Email Content Customers Want to Read (Infographic) – MarketingProfs

Is wasting your time on sending emails worth it? How to maximize your email marketing efforts? How to avoid being marked as spam? And, finally, what are the best email marketing services for WordPress that will help you to win this battle for customers? You will find all the answers in this article on WPexplorer.

Email Marketing for Wordpress Plus Easy Plugins to Get Started – WPexplorer

It is hard to become successful in email marketing having no subscribers. Finding people who would be interested in receiving emails from you and making them click “subscribe” is one of the toughest challenges for many businesses. Patricio Robles knows everything about sign-up forms, call to action buttons, and pop-ups. Make sure to check his article and steal all the secrets!

Five Tips to Maximize Your Mailing List Signups – Econsultancy

“Why do metrics matter so much, and how can you squeeze the most information from them?” This CrazyEgg's guide will teach you exactly what to look at, how to evaluate your own performance, and how to fix the mistakes you've spotted to instantly boost conversion and grow sales. A must-read for every email marketer.

What Email Marketing Reporting Metrics Should I Track to Optimize? – CrazyEgg

We are all guilty of making mistakes (after all, this is how people learn). What is important, however, is knowing how to fix them. This awesome infographic on Campaign Monitor will discuss the most common email marketing mistakes and suggest what to do instead. What can be easier?

[Infographic] 10 Email Marketing Do's And Don'ts – Campaign Monitor

How well do you know your customers? Do you know at what stage of the buying journey they are right now and what they expect from you at this exact moment? If you don't, make sure to check out this article by Sam Thomas Davies. It will give you an insight into how to adjust your email marketing to win customers at different stages of their buying journeys.

How to Align Email Marketing to The Buyer's Journey – Sleeknote

Everyone knows the benefits of email automation: it saves time, allows for segmentation, gives an ability to personalize and build better relationships with your customers. But how do you actually get started with it? Aweber, a famous email marketing company, will answer all your questions in their new post.

Get Started With Email Automation in 6 Easy Steps - Aweber

Automation, segmentation, calls to action, reporting metrics...There's so much to email marketing these days that we often forget about the most important: the email itself. What to write about? What is the best way to present your brand in the first email? How to make customers crave for more? Follow the link below to find detailed answers with amazing examples from real life.

How to Create Emails People Actually Want To Spend Time With - Shopify

Welcome emails play a very special role in building relationships with your customers. They set the tone for future communication, help the customers decide whether to keep receiving emails from you or not, form a public opinion about your company. Therefore, they have to be perfect. Check out the following 10 examples, learn from the best, and get inspired!

10 Examples Of Highly Effective Welcome Emails - VerticalResponse

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