We use cookies to provide our clients with the best possible experience. If You continue to use this site, you agree with our cookie policy. Read more »

It's OK
It's OK
Writology.com
  • Services
  • About us
    • About Writology
    • How it Works
    • FAQ
    • Prices
    • Contact Us
  • Best Offers
    • Write My Essay
    • Ghostwriting
    • Nursing Writing Services
    • Buy a Letter of Recommendation
    • Rewriting
  • Reviews
  • Blog
  • Order
    Login
    • All
    • Academic Guidance
    • Essay Examples
    • Essay Topics
    • How To Write
    • Other Articles
    • Research and Sources
    • Synonym Explorations
    • Writing Tips
    Home / Blog / Other Articles / Who Else Wants to Know Effective Headline Strategies?

    Who Else Wants to Know Effective Headline Strategies?

    avatar
    Jenna Brandon
    Last updated: September 4, 2023
    clock 2 min read
    Who Else Wants to Know Effective Headline Strategies?

    When writing a piece of information, the final variant of the title is usually written at the end. However, it is the first information a reader sees before deciding whether to read an article or not. Therefore, it is important to develop an effective and winning headline strategy. Headline in any article is an instrument in achieving success since 10 out of 10 people will read a title, but only 2 out of 10 will read the article itself. Headline development requires specific strategy development in order to be a successful tool in business writing.

    Strategies for Headline Development

    • The same content can be presented under lots of different titles, which vary a little and highlight the most vivid aspects of article. Such strategy of headline development may help increase the article readability by 500% (Tate, 2013). Each title is sure to find its reader and the variety in titles may help creating the best possible variant of naming an article.
    • According to Safran (2013), 36% of readers prefer seeing numbers in titles. Therefore, another strategy of headline development may be referred to the use of numbers. Such phrases as “10 top”, “15 best”, or “12 worst” are the best possible variants for the titles, which will be noticed.
    • Using negative superlatives can be a good strategy for writing a headline. According to the research conducted among 65,000 article titles, the articles where titles contained negative superlatives were 30% better, from the position of the readers (Bennett, 2013). Therefore, discussing the disadvantages (the worse issues) in the title is an effective strategy of headlines development.
    • One more strategy for headline development is addressing to the audience. 21% of readers are interested in such articles (Safran, 2013). This can be a winning strategy for writing. The examples of such articles are as follows, “The aspects of something you need to consider” or “Are you interested in something?” and the like.
    • The use of capital letters in writing is an effective strategy one must adhere to. However, despite the widely spread prejudice, only 21% of people prefer to read the titles with the capital case. The vast majority of readers prefer sentence case headlines (61%) and only 7% of respondents prefer low case headlines (Safran, 2013)
    • No matter which strategy has been selected, it is important to consider the length of the article. It is also a part of the headline strategy one should adhere to. If an article title is too short, readers will not perceive the information seriously as those cannot be informative enough. At the same time, too long articles will not be read till the end and the readers will lose their interest in the article in general. Thus, the old rule must be applied, that an article title should be no more than 8 words or 70 characters.
    • The use of correct words in a title is an effective tool in headlines creating. Having decided to refer to the most effective words in titles creation, one should choose some of the following, “this is the”, “will make you” and “when you see” (Lee, 2014). These words are considered as the most effective, basing on the analysis of 3,016 headlines from 24 top content sites (Lee, 2014).

    Therefore, it should be concluded that having referred to correct strategy of headline creation, one will be able to develop a top quality title to the article, which hill receive the highest visit rates.

    avatar Jenna Brandon
    Jenna Brandon
    My name is Jenna B. and I am a Doctor of Philosophy in Education. I decided to apply my knowledge not only in studying but in assisting students on their academic path. Some tasks can be difficult and require a lot of concentration and time, which is limited for everyone on Earth, and this influenced my decision so here I come to start my work and make life easier for students.
    Get 15% Off your 1st order
    + Free PDF Plagiarism Report!
    Use сode: FirstDeal15
    Claim Your Discount Now!
    You might also like
    Blog Post in 20 min? The Easiest Task Ever!
    Find Your Optimal Environment It's a proven fact that the bases of effective work is…
    Example of an argumentative essay: “Why you need an editor?”
    An argumentative essay is a genre of academic writing that requires a student to research…
    Summary of "Murder in Notting Hill" by Mark Olden
    "Murder in Notting Hill" by Mark Olden is a compelling exploration of one of Britain's…
    Company
    • About us
    • Guarantees
    • FAQ
    • How it works
    • Support
    • Blog
    • Write for us
    • Sitemap
    Services
    • Prices
    • Affiliate program
    • Additional Services
    • VIP Services
    • Discounts
    • Place an order
    Writing Services
    • Rewriting
    • Ghostwriting
    • Buy Custom Essays
    • Coursework Writing Help
    • Write My Discussion Post
    • Buy Research Papers
    • Buy a Letter of Recommendation
    • Buy Motivation Letter
    • Do My Assignment
    • Essay Writers
    • Nursing Writing Services
    • Write My Essay
    • Case Study Writing Service
    • Buy a College Term Paper
    • Pay Someone to Do My Homework
    • Literature Review Writing Service
    • Argumentative Essay Writing Service
    • Scholarship Essay Writing Service
    • Write My Personal Statement
    • Buy Essay, Free from ChatGPT and OpenAI
    • Buy Capstone Project Online
    • Writing a Business Memo
    • PPT Writing Service
    • Do My Excel Homework
    • Narrative Essay Writer
    • Philosophy Paper Writer
    • Buy History Papers
    • Professional Report Writing Service
    • Speech Writing Services
    • Physics Homework Help Online
    • Buy Literary Analysis Essay
    • Professional Military Essay Service
    • Expository Essay Writing Service
    • Descriptive Essay Writing Service
    • Science Assignment Help
    • Social Media Writing
    • SEO Writing
    • Content Writing
    • Copywriting
    • Book Report
    • Children’s Books
    • Newspaper Articles
    • Business Writing
    • Periodic Publications
    • Club Newsletters
    • Corporate Communication
    • Journalistic Writing
    • Corporate History
    • Dissertation Writing
    • Articles
    • Magazine Articles
    • Business Plan Writing
    • Business News
    • Book Review
    • Daily Newspapers
    • Product Description Writing
    • Blog Article
    • Public Relations
    • Research Paper
    • Custom Research
    • News Articles
    • Novel Writing
    • Nonfictional Prose
    • Publishing Houses
    • What Is Business Essay Writing?
    Sitejabber logotype
    5.0
    REVIEWS logo REVIEWS.io
    5.0
    DMCA.com Protection Status
    Phone: +1 (888) 296-4616
    Privacy Policy Terms of Use Fair Use Policy Cookie Policy Refund Policy
    Place an order
    Copyright © 2025 All rights reserved.
    Writology Limited (Cyprus Reg. No. HE 360665), 1-3 Boumpoulinas Street, Bouboulina Building, Office 42, P.C. 1060, Nicosia, Cyprus
    Writology.com
    close Writology.com Order
    Login
    • Services
    • Place an order
    • About us
      • About Writology
      • How it Works
      • FAQ
      • Prices
      • Contact Us
    • Best Offers
      • Buy Custom Essays
      • Nursing Writing Services
      • Do My Assignment
      • Buy a Letter of Recommendation
      • Buy Research Papers
    • Reviews
    • Blog
    Email us: support@writology.com
    Toll free:
    Live Chat Place an order